Braze vs Insider One
Braze
braze.com
Insider One
insiderone.comSide by side
| Figure | Braze | Insider One |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 0 |
| Spec score · Personalization Engines | 8.4 (#2) | 7.7 (#8) |
| Spec score · Customer Engagement Software | 8.4 (#4) | 7.7 (#12) |
| Spec score · Customer Journey Orchestration Software | 8.4 (#6) | 7.7 (#15) |
| Spec score · Digital Experience Orchestration (DXO) Platforms Software | 8.4 (#3) | 7.6 (#7) |
| Spec score · Marketing Automation Software | 8.5 (#23) | 7.9 (#55) |
| Spec score · Customer Retention Software | 8.4 (#4) | 7.6 (#14) |
| Spec score · Mobile Marketing Automation Software | 8.4 (#5) | 7.8 (#12) |
| Spec score · Marketing Automation - B2C Software | 8.4 (#6) | 7.6 (#14) |
| Spec score · Campaign Management | 8.3 (#7) | 7.7 (#12) |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2011 | 2012 |
| Headquarters | New York, New York, USA | Singapore |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | The Integration Hub lists 100+ integrations across categories including ads, analytics, attribution, CDPs, chat, CRM, ecommerce, email, and marketing automation. |
| Journey orchestration | Braze includes campaigns and Canvases, engagement testing and experimentation, frequency capping, rate limiting, templates, media management, locations, and geofences. | Insider One says it orchestrates customer journeys across touchpoints and channels. |
| Lead scoring | Yes | Yes |
| Security | Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. | Insider One's Trust Center says its SOC 2 Type II report is available upon request and its ISO/IEC 27001:2022 certification covers its SaaS infrastructure, operations, and product development lifecycle. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | The homepage links to an Insider One Help Center and offers visitors a way to request a demo. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
Insider One
Insider One is an AI-powered customer engagement platform for marketing and customer engagement teams. Its customer data platform connects information, builds unified profiles in real time and activates personalized experiences across customer touchpoints. The product supports email automation, lead scoring, lead capture forms, customer journeys and experimentation. Its personalization responds to customer needs and predicts intent, while journey orchestration coordinates interactions across channels. Listed channels include web, app, email, web push, SMS and RCS, WhatsApp, InStory, conversational CX and site search. Agent One is described as a system that decides, acts, learns and improves engagement outcomes. The Integration Hub lists more than 100 integrations across advertising, analytics, attribution, CDPs, chat, CRM, ecommerce, email and marketing automation; custom integrations can be built using Insider One APIs. Platforms listed are Android, iOS, web and API. The company presents the product for marketers across industries including retail, financial services, travel, beauty, automotive and telecommunications. Pricing is on request.