Braze vs Iterable
Braze
braze.comIterable
iterable.comSide by side
| Figure | Braze | Iterable |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Customer Engagement Software | 8.4 (#4) | 7.7 (#13) |
| Spec score · Customer Journey Orchestration Software | 8.4 (#6) | 7.8 (#12) |
| Spec score · Marketing Automation Software | 8.5 (#23) | 8.0 (#50) |
| Spec score · Customer Retention Software | 8.4 (#4) | 7.7 (#11) |
| Spec score · Mobile Marketing Automation Software | 8.4 (#5) | 7.9 (#8) |
| Spec score · Marketing Automation - B2C Software | 8.4 (#6) | 7.6 (#15) |
| Spec score · Campaign Management | 8.3 (#7) | 7.7 (#13) |
| Spec score · Nonprofit Marketing Software | 8.4 (#9) | 7.6 (#16) |
| Spec score · All-in-One Marketing Platform | 8.4 (#11) | 7.7 (#17) |
| Spec score · Email Automation | 8.4 (#12) | 7.7 (#16) |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2011 | 2013 |
| Headquarters | New York, New York, USA | San Francisco, California, United States |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | Iterable documentation names Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink among its integrations. |
| Lead scoring | Yes | Yes |
| Messaging channels | The platform supports email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync, and webhooks. | Iterable supports email, embedded messages, in-app messages, push notifications, RCS, SMS, web push notifications, and WhatsApp. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | Iterable provides a Help Center, documentation, API docs, and a support ticket option. |
| What it does | Braze describes itself as a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. | Iterable describes itself as an AI customer engagement platform for personalized experiences across channels. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
Iterable
Iterable is an AI customer engagement platform from the San Francisco company founded in 2013. It combines behavioral, product, and engagement data to support personalized communication across email, embedded messages, in-app messages, push notifications, RCS, SMS, web push notifications, and WhatsApp. Its audience tools can segment customers, build automated journeys, and measure results in one platform. Real-time AI decisioning uses behavior, context, and performance signals to adjust messages over time. Iterable includes email automation, customer journeys, lead scoring, lead capture forms, and multiple CRM integrations. Named connections include Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink. A public API uses project-specific keys, while system and journey webhooks send data to external systems. The platform is offered for enterprise-scale organizations in areas such as fintech, retail, marketplaces, publishing, sports entertainment, and media streaming. Pricing is on request. Platforms are Android, iOS, web, and API.