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SPECIFICTION
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Braze vs Pushpad

Braze

braze.com

Pushpad

pushpad.xyz

Side by side

FigureBrazePushpad
Price from—€100/mo
Free plan——
Free trialYes—
Open source——
WebYes—
iOSYes—
AndroidYes—
APIYesYes
Plans published41
Spec score · Push Notification Software8.4 (#11)6.7 (#28)
Spec score · Push notification services8.1 (#14)6.6 (#31)
Founded20112017
Free planBraze states that it does not offer a free plan at this time.No
HeadquartersNew York, New York, USACrevoladossola (VB), Italy

Plans

Braze

  • Braze EnterprisePriced on request
  • Braze GoPriced on request
  • Braze ProPriced on request
  • Braze SelectPriced on request

Braze pricing →

Pushpad

  • Standard pricing€100 a month

Pushpad pricing →

In their own words

Braze

Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.

Visit braze.com

Pushpad

Pushpad has no write-up on Specifiction yet; its figures are above.

Visit pushpad.xyz