Braze vs Repro
Braze
braze.comRepro
repro.ioSide by side
| Figure | Braze | Repro |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 1 |
| Spec score · Mobile Marketing Automation Software | 8.4 (#5) | 7.0 (#24) |
| Founded | 2011 | 2014 |
| Headquarters | New York, New York, USA | Tokyo, Japan |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | Repro MA says it supports connections to major CDP and DWH systems and core business data. |
| Security | Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. | Repro’s corporate site displays ISO 27001 and PrivacyMark certifications and publishes an information security policy. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | Repro says customer success staff support initial setup and provide campaign advice, operating know-how and ongoing assistance. |
| What it does | Braze describes itself as a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. | Repro MA is a marketing automation solution that brings app, web, email and LINE communication together. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.