Braze vs Reteno
Braze
braze.com
Reteno
reteno.comSide by side
| Figure | Braze | Reteno |
|---|---|---|
| Price from | — | $30/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Mobile Marketing Automation Software | 8.4 (#5) | 7.9 (#9) |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | Reteno documentation describes data integrations with Google Sheets, BigQuery, and HTTP request sources. |
| Security | Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. | Reteno's DPA describes HTTPS encryption, encryption at rest, access controls, and security incident logging and response. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | The Startup plan includes email and chat support, while Growth includes a dedicated Customer Success manager. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
Reteno
Reteno is an AI messaging platform designed for mobile app retention, using user events to trigger campaigns. It supports mobile push, email, in-app messages, App Inbox, web push, SMS and messengers, with automated workflows and customer journeys. Teams can build unlimited segments from contact data and complex conditions. Reteno describes AI recommendations that predict individual needs and personalize content across channels; its AI agents can manage contacts, segments, events, workflows and reports through Slack, Claude Cowork or OpenAI Codex. Data integrations include Google Sheets, BigQuery and HTTP request sources, and SDKs are listed for iOS, Android, React Native, Flutter, Unity, Cordova and Ionic. The free Startup plan costs nothing and includes unlimited mobile pushes, 1,000 sends in each channel per month and 20,000 workflow launches monthly. Growth costs $30 a month for up to 10,000 user profiles. Reteno says it is designed for mobile applications and recommends Yespo CDP for businesses without an app.