Braze vs WeGive
Braze
braze.comWeGive
wegive.comSide by side
| Figure | Braze | WeGive |
|---|---|---|
| Price from | — | $400/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Nonprofit Marketing Software | 8.4 (#9) | 7.4 (#19) |
| Lead capture forms | Yes | Its forms can recognize CRM contacts and pre-fill information when visitors arrive from marketing emails. |
| Headquarters | New York, New York, USA | Encinitas, California, United States |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | WeGive lists integrations including Salesforce, Virtuous, Bloomerang, Blackbaud Raiser's Edge NXT, and Planning Center. |
| Security | Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. | WeGive's FAQ states that its payments are PCI Level 1 compliant and that donor information is encrypted and tokenized. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | The pricing page lists basic chat and email support for Startup, and priority chat, phone, and email support for Standard and Enterprise. |
| Trial | Braze offers a free trial described on its trial page as lasting 14 days. | New customers receive test and live accounts and owe no invoice for the first 30 days. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
WeGive
- Startup$400 a month
- EnterprisePriced on request
- PremiumPriced on request
- StandardPriced on request
- StarterPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.