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SPECIFICTION
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Braze vs Xtremepush

Braze

braze.com

Xtremepush

xtremepush.com

Side by side

FigureBrazeXtremepush
Price from——
Free plan——
Free trialYes—
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
APIYesYes
Plans published41
Spec score · Customer Engagement Software8.4 (#4)6.9 (#20)
Spec score · Customer Journey Orchestration Software8.4 (#6)6.9 (#30)
Spec score · Digital Experience Orchestration (DXO) Platforms Software8.4 (#3)6.9 (#11)
Spec score · Mobile Marketing Automation Software8.4 (#5)6.9 (#26)
HeadquartersNew York, New York, USADublin, Ireland
IntegrationsBraze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier.XpertOS documentation lists integrations including Airtable, Asana, Atlassian, ClickHouse, Google Drive, HubSpot, Slack, and Zendesk.
SecurityBraze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025.Xtremepush documentation says platform users must use multi-factor authentication with an authenticator app.
SupportBraze offers support and service plans, including 24x7x365 customer support for the world's leading brands.Xtremepush provides a technical support ticket option and lists regional contact offices on its contact page.

Plans

Braze

  • Braze EnterprisePriced on request
  • Braze GoPriced on request
  • Braze ProPriced on request
  • Braze SelectPriced on request

Braze pricing →

Xtremepush

  • Custom / usage-basedPriced on request

Xtremepush pricing →

In their own words

Braze

Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.

Visit braze.com

Xtremepush

Xtremepush has no write-up on Specifiction yet; its figures are above.

Visit xtremepush.com