Bright Analytics vs Supermetrics
Bright Analytics
brightanalytics.com
Supermetrics
supermetrics.comSide by side
| Figure | Bright Analytics | Supermetrics |
|---|---|---|
| Price from | £250/mo | €3.25/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 5 |
| Spec score · Marketing Analytics Software | 8.1 (#11) | 7.5 (#30) |
| Founded | 2012 | 2013 |
| Headquarters | 64 Southwark Bridge Road, London, SE1 0AS, United Kingdom | Helsinki, Finland |
| Integrations | The integrations page lists 77 integrations, including BigQuery, Snowflake, Google Ads, Meta Ads, GA4, Salesforce, and Shopify. | The integrations directory includes sources such as Google Ads, Google Analytics 4, Facebook Ads, Shopify, TikTok Ads, and HubSpot. |
| Product | Bright Analytics combines marketing data pipelines, an analyst-led semantic model, and reporting and visualisation in one platform. | Supermetrics connects marketing platforms to reporting tools and AI chats so teams can analyze marketing data and act on insights. |
| Support | Bright Analytics describes its offering as a platform plus a hands-on data solutions partner, with collaborative implementation and ongoing support. | The homepage advertises 24/5 support across time zones. |
Plans
Bright Analytics
- Taxonomy Manager£250 a month
- Semantic Layer£500 a month
- Marketing Analytics Platform£750 a month
Supermetrics
- Starter (yearly billing)€39 a year
- Starter€49 a month
- Growth (yearly billing)€159 a year
- Growth€199 a month
- EnterprisePriced on request
In their own words
Bright Analytics
Bright Analytics has no write-up on Specifiction yet; its figures are above.
Supermetrics
Supermetrics has no write-up on Specifiction yet; its figures are above.