BrightLocal Citation Tracker vs Yext Listings
BrightLocal Citation Tracker
brightlocal.com
Yext Listings
yext.comSide by side
| Figure | BrightLocal Citation Tracker | Yext Listings |
|---|---|---|
| Price from | $31/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · Local SEO Software | 8.8 (#3) | 8.4 (#16) |
| Citation management | Yes | Yes |
| Competitor tracking | Yes | Yes |
| Founded | 2009 | 2006 |
| Free plan | No | No |
| Google profile tools | Yes | Yes |
| Headquarters | Brighton, United Kingdom | New York, NY, United States |
| Integrations | BrightLocal lists native integrations with Google Analytics 4, Google Business Profile, Facebook, and Zapier. | Yext lists a direct Apple Business API integration and Salesforce data sync, alongside a network of 200+ publishers. |
| Local rank tracking | Yes | Yes |
| Purpose | Citation Tracker finds incorrect business name, address, and phone data, detects duplicate listings, and identifies competitors’ citations. | Yext Listings creates, manages, and optimizes business listings across 200+ online directories. |
| Support | BrightLocal says its local SEO knowledgeable support team can answer questions, troubleshoot issues, and provide guidance. | Yext lists Essential support as included and offers Enhanced and Elite support packages. |
Plans
BrightLocal Citation Tracker
- Track$31 a month
- Manage$40 a month
- Grow$49 a month
In their own words
BrightLocal Citation Tracker
BrightLocal Citation Tracker has no write-up on Specifiction yet; its figures are above.
Yext Listings
Yext Listings creates, manages, and optimizes business listings across more than 200 online directories. It sends verified brand data directly to publishers and LLMs, and updates are designed to go live instantly. Businesses can manage more than 50 listing fields, including categories, keywords, FAQs, and photos, for platforms such as Google, Apple Maps, Yelp, ChatGPT, and Gemini. Listings Verifier checks publisher data for errors, duplicates, and overwrites, while the Action Center identifies accuracy gaps and pushes fixes. Analytics report impressions, clicks, calls, and directions by publisher or location. The product also lets teams compare how their brand is cited in AI answers with local competitors. Yext says it manages more than 12 million locations and supports instant updates across languages and regions for businesses with more than 10,000 locations. Tools cover restaurant menus, retail product availability, and healthcare details. Enterprise workflows include role-based approvals, audit trails, and encryption safeguards. Yext Listings is paid, with pricing available on request; there is no free plan.