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SPECIFICTION
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Brivity vs Zurple

Brivity

brivity.com

Zurple

zurple.com

Side by side

FigureBrivityZurple
Price from$299.99/mo—
Free plan——
Free trial——
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYes—
Plans published61
Spec score · Real Estate CRM Software8.8 (#8)7.3 (#197)
CRMCRM functions include contact and lead management, routing, activity tracking, automation, filters and team visibility.Its CRM categorizes leads based on behavior, surfaces hot leads, and supports team routing rules, tagging, and grouping.
Founded20122009
HeadquartersBellingham, Washington, United StatesHunt Valley, MD
IDX websitesBrivity provides customizable IDX websites with MLS search, forced registration, landing pages and home-valuation capture.The platform includes a customizable branded IDX website with MLS listings, property search, and lead capture tools.
IntegrationsThe FAQ says Brivity can receive leads through its API, major real-estate search sites and Zapier.Zurple says Zapier can import leads from most real estate lead sources, and names Zillow and Realtor.com as examples of listing portals.
Lead nurturingAuto Plans, drip campaigns, task reminders, market reports, listing alerts and home-value updates automate follow-up.It sends behavior-driven email and SMS messages personalized to a lead’s interests, such as city and price range.
Lead routingYesYes
SecurityBrivity says Gmail-synchronized emails stored in its database are protected with two layers of industry-standard encryption.The privacy policy says Zurple uses technical, administrative, and physical security measures, including encryption of sensitive information, and regularly reviews its procedures.

Plans

Brivity

  • Lite$299.99 a month
  • AcceleratePriced on request
  • CustomPriced on request
  • ExpandPriced on request
  • GrowthPriced on request
  • MegaPriced on request

Brivity pricing →

Zurple

  • Zurple systemPriced on request

Zurple pricing →

In their own words

Brivity

Brivity has no write-up on Specifiction yet; its figures are above.

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Zurple

Zurple has no write-up on Specifiction yet; its figures are above.

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