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SPECIFICTION
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Broadcast vs Postcards

Broadcast

sendbroadcast.net

Postcards

designmodo.com

Side by side

FigureBroadcastPostcards
Price from$250/mo$16/mo
Free plan—Yes
Free trial——
Open source——
Web—Yes
LinuxYes—
APIYesYes
Self-hostedYes—
Plans published73
Spec score · Email Design Software8.3 (#11)7.9 (#18)
SupportThe Regular license includes email support, while Agency and Extended include priority email support.Customer support is available for users with an active license.

Plans

Broadcast

  • Regular License$250, paid once
  • Regular License$250 a month
  • Extended License$1,000, paid once
  • Extended License$1,000 a month
  • Regular License$150, paid once
  • Agency License$450, paid once
  • Extended License$1,000, paid once

Broadcast pricing →

Postcards

  • StartFree
  • Plus$16 a month
  • Pro$24 a month

Postcards pricing →

In their own words

Broadcast

Broadcast has no write-up on Specifiction yet; its figures are above.

Visit sendbroadcast.net

Postcards

Postcards is a visual drag-and-drop builder for responsive marketing emails made from blocks and templates. Users can export clean HTML or send designs to listed email platforms, including Mailchimp, HubSpot, Klaviyo, SendGrid, Brevo, Constant Contact, and Zoho; export limits depend on the plan. Existing HTML emails can be imported and edited on paid plans. The AI Suite can generate templates from prompts and assist with editing, restyling, restructuring, translation, and design analysis. Shared workspaces, real-time collaboration, comments, and teammate roles support team work. Paid plans include Email Client Preview for checking Gmail, Outlook, Apple Mail, and Yahoo on mobile and desktop. The builder runs in a browser and requires an internet connection, though exported files can be opened and edited offline. Access is through the maker's hosted app link. The free Start plan costs nothing and includes 10 template projects, five monthly exports, 0 AI credits per month, 10 test emails daily, and unlimited teammates. Plus costs $16 a month; Pro costs $24 a month. The maker says user projects and content remain theirs and are not used to train AI models.

Visit designmodo.com