Buffer vs OneUp
Buffer
buffer.comOneUp
oneupapp.ioSide by side
| Figure | Buffer | OneUp |
|---|---|---|
| Price from | $5/mo | $15/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 20 |
| Spec score · Social Media Management Tools | 9.5 (#1) | 9.1 (#9) |
| Spec score · Social Media Scheduling Software | 9.5 (#1) | 8.9 (#8) |
| Spec score · Social media schedulers | 9.5 (#1) | 8.9 (#9) |
| Analytics level | advanced | advanced |
| Approval workflow | Yes | Yes |
| Browser extension | Buffer offers a browser extension for Chrome, Safari, Opera, and Edge that can share links, images, and videos from the web. | OneUp offers a Chrome extension that lets users select images on websites and schedule them to social accounts. |
| Founded | 2010 | 2016 |
| Free plan | Yes | No |
| Integrations | Buffer's integrations directory lists 24 apps, including Canva, ChatGPT, Claude, Dropbox, Google Drive, IFTTT, Make, n8n, WordPress, and Zapier. | Integrations include Canva, Zapier, Google Sheets, CSV, Google Drive, and Dropbox. |
| Mobile apps | Buffer's mobile app is available through the iOS App Store and Android Play Store, with minimum requirements of iOS 17 and Android 7.1. | OneUp has apps for iPhone and Android. |
| Security | Buffer supports two-factor authentication, and Team-plan administrators can require it for every organization member. | OneUp says it uses data encryption and firewalls to protect customer information. |
| Social accounts | 1 | 5 |
| Social inbox | Yes | OneUp supports replying to comments on YouTube, TikTok, Threads, Bluesky, LinkedIn, Facebook, and Instagram, plus DMs on Facebook, Instagram, and WhatsApp. |
| Paid from | 5 | 15 |
| Supported networks | Facebook,Instagram,X/Twitter,LinkedIn,Pinterest,TikTok,Google Business Profile,Start Pages,Mastodon,YouTube Shorts,Threads,Bluesky | OneUp supports Facebook, Instagram, LinkedIn, Google Business Profiles, Pinterest, Reddit, Snapchat, Bluesky, Threads, X, TikTok, and YouTube. |
| Team users | 1 | 0 |
Plans
Buffer
- FreeFree
- Essentials$5 a month
- Essentials$60 a year
- Team$10 a month
- Team$120 a year
OneUp
- Basic$25 a month
- Intermediate$60 a month
- Growth$120 a month
- Business$300 a month
- Enterprise$2,000 a month
- EnterprisePriced on request
- Basic$1,525 a month
- Intermediate$4,860 a month
- Growth$84,120 a month
- BusinessPrice not published
In their own words
Buffer
Buffer is a social media management tool for scheduling posts, developing content, and reviewing performance across supported channels. Its tools include an idea library, an AI Assistant, and options to brainstorm, rewrite, and shape posts for specific platforms. A community inbox brings comments from multiple accounts into one dashboard for replies, while teams can edit and approve posts together. The free plan lasts indefinitely and supports up to three connected channels, 10 scheduled posts per channel, 100 ideas, and one user. Essentials and Team include a 14-day free trial; annual billing starts at $5 per month for one channel. Team adds unlimited team members and approval workflows. Buffer supports Android, iOS, web, browser extensions, and API access. Supported channels include Instagram, Facebook, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, and X. Integrations include Canva, Google Drive, Dropbox, and Zapier.
OneUp
OneUp combines social publishing, scheduling, analytics, inbox management, and social listening. Users can publish immediately, schedule posts, or set them to recycle at selected intervals. Supported networks include Facebook, Instagram, LinkedIn, Google Business Profiles, Pinterest, Reddit, Snapchat, Bluesky, Threads, X, TikTok, and YouTube; further platform support lists WhatsApp, Meta Ads, and Discord. Instagram direct publishing covers images, carousels, Reels, Trial Reels, Stories, and Collabs for Business and Creator accounts, including accounts not linked to a Facebook Page. Analytics include summary and post-level views, with scheduled PDF or CSV reports. Keyword monitoring can send email alerts about mentions. Teams can route posts to clients or managers for approval and limit members to assigned accounts. Integrations include Canva, Zapier, Google Sheets, CSV, Google Drive, and Dropbox; OneUp also offers APIs and an MCP for LLM workflows. Access includes web, iOS and Android apps, and a Chrome extension. Plans listed begin at $25 a month for Basic, while annual pricing is noted from $15/mo. A seven-day trial is offered, but there is no free plan.