Buffer vs Plann
Buffer
buffer.com
Plann
plannthat.comSide by side
| Figure | Buffer | Plann |
|---|---|---|
| Price from | $5/mo | $12.50/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 4 |
| Spec score · Social Media Management Tools | 9.5 (#1) | 8.3 (#36) |
| Spec score · AI Social Media Management Software | 9.5 (#1) | 8.2 (#21) |
| Audience | Buffer describes itself as a toolkit for creators, entrepreneurs, and small businesses and lists agencies, developers, nonprofits, higher education, and startups as audiences. | Plann describes its audience as growing brands, bloggers, business owners, creatives and entrepreneurs. |
| Content creation | Buffer provides a library for content ideas, an AI Assistant, and tools to brainstorm, rewrite, and craft platform-specific posts. | Plann offers AI caption generation, daily post ideas, royalty-free stock images and videos, and image editing tools. |
| Free plan | Yes | Yes |
| Integrations | Buffer's integrations directory lists 24 apps, including Canva, ChatGPT, Claude, Dropbox, Google Drive, IFTTT, Make, n8n, WordPress, and Zapier. | The product page says Plann integrates with Canva and offers access to more than 450,000 templates. |
| Paid from | 5 | 12.5 |
| Support | Buffer says its global Customer Advocacy team provides human support across time zones with no bots. | Plann provides a Help Center with setup, scheduling, billing, support and policy articles. |
| Supported networks | Facebook,Instagram,X/Twitter,LinkedIn,Pinterest,TikTok,Google Business Profile,Start Pages,Mastodon,YouTube Shorts,Threads,Bluesky | Plann lists Instagram, Facebook, LinkedIn, TikTok, Pinterest and YouTube Shorts for social planning and posting. |
Plans
Buffer
- FreeFree
- Essentials$5 a month
- Essentials$60 a year
- Team$10 a month
- Team$120 a year
In their own words
Buffer
Buffer is a social media management tool for scheduling posts, developing content, and reviewing performance across supported channels. Its tools include an idea library, an AI Assistant, and options to brainstorm, rewrite, and shape posts for specific platforms. A community inbox brings comments from multiple accounts into one dashboard for replies, while teams can edit and approve posts together. The free plan lasts indefinitely and supports up to three connected channels, 10 scheduled posts per channel, 100 ideas, and one user. Essentials and Team include a 14-day free trial; annual billing starts at $5 per month for one channel. Team adds unlimited team members and approval workflows. Buffer supports Android, iOS, web, browser extensions, and API access. Supported channels include Instagram, Facebook, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, and X. Integrations include Canva, Google Drive, Dropbox, and Zapier.
Plann
Plann is a social media planning and publishing suite for creating, scheduling, and reviewing content. Its drag-and-drop grid previews planned posts alongside published ones, while creation tools include AI caption generation, daily post ideas, royalty-free stock images and videos, and image editing. It supports planning and posting for Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube Shorts, and integrates with Canva with access to more than 450,000 templates. Plann runs on Android, iOS, and the web. The free plan covers one user and one brand, with Instagram scheduling, 30 monthly posts, stories and carousels, five video posts, and 30 monthly AI credits. Instagram accounts must be Business or Creator accounts; personal accounts are unsupported. Paid plans start at $12.50 per month when billed annually, and a seven-day premium trial does not require a credit card. Paid plans include team tools, with chat and approval flows on Build and above.