Buffer vs Postly
Buffer
buffer.comPostly
postly.aiSide by side
| Figure | Buffer | Postly |
|---|---|---|
| Price from | $5/mo | $8/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 8 |
| Spec score · Social Media Management Tools | 9.5 (#1) | 8.9 (#16) |
| Spec score · Social Media Scheduling Software | 9.5 (#1) | 8.6 (#14) |
| Spec score · AI Social Media Management Software | 9.5 (#1) | 8.6 (#13) |
| Approval workflow | Yes | Yes |
| Free plan | Yes | No |
| Integrations | Buffer's integrations directory lists 24 apps, including Canva, ChatGPT, Claude, Dropbox, Google Drive, IFTTT, Make, n8n, WordPress, and Zapier. | Listed integrations include Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest, X, Threads, Bluesky, Google Business Profile, Telegram, Discord, WhatsApp, WordPress, Ghost, Shopify, WooCommerce, and Google Sheets. |
| Security | Buffer supports two-factor authentication, and Team-plan administrators can require it for every organization member. | Postly says it uses platform-approved OAuth and official APIs, does not store social media passwords, and supports TLS in transit, AES-256 encryption at rest, RBAC, MFA, audit trails, anomaly detection, and backups. |
| Social accounts | 1 | 5 |
| Social inbox | Yes | Yes |
| Paid from | 5 | 16 |
| Support | Buffer says its global Customer Advocacy team provides human support across time zones with no bots. | The security page directs account security, suspicious activity, access, or compliance questions to Postly support at [email protected]. |
| Supported networks | Facebook,Instagram,X/Twitter,LinkedIn,Pinterest,TikTok,Google Business Profile,Start Pages,Mastodon,YouTube Shorts,Threads,Bluesky | X/Twitter,Instagram,Facebook,YouTube,LinkedIn,TikTok,Pinterest,Google Business Profile,Bluesky,Threads |
Plans
Buffer
- FreeFree
- Essentials$5 a month
- Essentials$60 a year
- Team$10 a month
- Team$120 a year
Postly
- Pro$16 a month
- Enterprise$299 a month
- Custom Telegram Bot$8 a month
- Pro$16 a month
- Shopify Publishing$16 a month
- AI Studio$24 a month
- Postly X-Pro$24 a month
- Enterprise Core$2,870.40 a year
In their own words
Buffer
Buffer is a social media management tool for scheduling posts, developing content, and reviewing performance across supported channels. Its tools include an idea library, an AI Assistant, and options to brainstorm, rewrite, and shape posts for specific platforms. A community inbox brings comments from multiple accounts into one dashboard for replies, while teams can edit and approve posts together. The free plan lasts indefinitely and supports up to three connected channels, 10 scheduled posts per channel, 100 ideas, and one user. Essentials and Team include a 14-day free trial; annual billing starts at $5 per month for one channel. Team adds unlimited team members and approval workflows. Buffer supports Android, iOS, web, browser extensions, and API access. Supported channels include Instagram, Facebook, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, and X. Integrations include Canva, Google Drive, Dropbox, and Zapier.
Postly
Postly is a social publishing and marketing workspace for creators, founders, agencies, businesses, and marketing teams. It creates, schedules, and publishes content across supported social channels and blogs. AI tools assist with writing and optimization, while AI Studio generates campaign images and video. Teams can use shared workspaces, roles, drafts, notes, client feedback, and content approvals. Publishing options include bulk uploads, recurring posts, automated posting from sources such as feeds and products, and Google Sheets workflows. Its CRM brings supported messages, comments, reviews, contacts, auto-replies, and follow-up reminders into shared workflows. Pro costs $16 a month with a five-channel minimum; it includes five channels, unlimited scheduled posts, unlimited team members and workspaces, 100 GB cloud storage, and videos up to 10 GB. Postly also offers Enterprise at $299 a month, configured with sales, with 25 channels included. A seven-day trial is available, but there is no free plan. Platforms listed are Android, API, iOS, macOS, web, and Windows.