Built For SEO vs Dragon Metrics

Built For SEO is a web SEO platform for agencies, consultants and in-house teams, combining Google data, DataForSEO tools and AI insights. Its daily rank tracking covers desktop and mobile across 190+ countries and includes historical ranking trends. Map Grid displays local rankings across geographic areas, and OAuth connections link Google Search Console, Google Analytics 4 and Google Business Profile. Other features include keyword and competitor research, on-page audits, citation discovery, reputation management and backlink analysis. The AI assistant can use project context such as rankings, Search Console performance, local visibility and traffic trends to answer questions. Starter is free forever with one project and Google integrations; rank tracking, keyword research, local SEO tools, AI features and reporting are paid features. Paid plans start at $12.49/mo (annual) and include a 14-day trial, with a payment method collected through Stripe when the trial begins. DataForSEO requires a user-provided API key, and those usage costs are paid directly to DataForSEO. The product is in Early Access. The maker says OAuth tokens are encrypted at rest using AES-256, data travels over HTTPS, and row-level security limits database access to users' own data.

Dragon Metrics is a global SEO platform for tracking rankings and automating reports. It monitors rankings across eight listed search engines, including Google, Baidu, Naver, Sogou, Daum, and Seznam, and offers local tracking in more than 100,000 locations at city, neighborhood, or postal-code level. Its site auditor checks more than 70 common technical SEO issues and provides guidance for addressing them. Report Builder supports customized reports, white-labeled domains, and scheduled delivery. The platform integrates Google Analytics 4 and Google Search Console data, and offers 13 Google Looker Studio connectors. API access is available with nearly every subscription level; the company says its use is free and unlimited. Dragon Metrics lists coverage for China, South Korea, and Japan as well as Google-focused markets. Plans start with Starter at $99 a month, including 1,000 keywords, 200,000 URLs crawled monthly, five campaigns, and three seats. There is no free plan, but a 30-day trial includes paid-plan features and daily rank tracking, with different feature-credit limits. Founded in 2011, the company is headquartered in Hong Kong.