Built For SEO vs Linkody

Built For SEO is a web SEO platform for agencies, consultants and in-house teams, combining Google data, DataForSEO tools and AI insights. Its daily rank tracking covers desktop and mobile across 190+ countries and includes historical ranking trends. Map Grid displays local rankings across geographic areas, and OAuth connections link Google Search Console, Google Analytics 4 and Google Business Profile. Other features include keyword and competitor research, on-page audits, citation discovery, reputation management and backlink analysis. The AI assistant can use project context such as rankings, Search Console performance, local visibility and traffic trends to answer questions. Starter is free forever with one project and Google integrations; rank tracking, keyword research, local SEO tools, AI features and reporting are paid features. Paid plans start at $12.49/mo (annual) and include a 14-day trial, with a payment method collected through Stripe when the trial begins. DataForSEO requires a user-provided API key, and those usage costs are paid directly to DataForSEO. The product is in Early Access. The maker says OAuth tokens are encrypted at rest using AES-256, data travels over HTTPS, and row-level security limits database access to users' own data.

Linkody tracks link-building campaigns and monitors backlinks for a user’s domains and competitors. It refreshes link status every 24 hours and provides backlink metrics including Ahrefs Domain Rating, Moz DA and PA, Spam Score, Trust Flow, and Citation Flow. Its Link Intersect report identifies pages that link to competitors but not to the user’s site. A disavow tool helps identify potentially harmful backlinks and manage disavow rules. Imports support Linkody’s CSV format, Google Search Console, Ahrefs, and Moz. Reporting includes email and white-label PDF reports, though CSV and PDF export are unavailable during the free trial. Linkody is available on the web and through an API; REST API access for domains, competitors, and backlinks requires a paid subscription. The service has a free plan and a 30-day trial, with paid plans listed from $14.90/mo. Monthly plans range from Webmaster at $13.90 a month to Agency XL at $138.90 a month. Competitors count toward the website quota, but their backlinks do not count toward the monitored-link quota.