Built For SEO vs LinkResearchTools

Built For SEO is a web SEO platform for agencies, consultants and in-house teams, combining Google data, DataForSEO tools and AI insights. Its daily rank tracking covers desktop and mobile across 190+ countries and includes historical ranking trends. Map Grid displays local rankings across geographic areas, and OAuth connections link Google Search Console, Google Analytics 4 and Google Business Profile. Other features include keyword and competitor research, on-page audits, citation discovery, reputation management and backlink analysis. The AI assistant can use project context such as rankings, Search Console performance, local visibility and traffic trends to answer questions. Starter is free forever with one project and Google integrations; rank tracking, keyword research, local SEO tools, AI features and reporting are paid features. Paid plans start at $12.49/mo (annual) and include a 14-day trial, with a payment method collected through Stripe when the trial begins. DataForSEO requires a user-provided API key, and those usage costs are paid directly to DataForSEO. The product is in Early Access. The maker says OAuth tokens are encrypted at rest using AES-256, data travels over HTTPS, and row-level security limits database access to users' own data.

LinkResearchTools combines backlink data and analysis tools for audits, link building, monitoring, and competitor research. Its listed tools include Link Detox, Link Detox Smart, Link Monitoring, Link Prospecting, Link Simulator, and 25 LRT Classic tools. The company says it draws on more than 25 link sources, recrawls links, and verifies data for reports. Its crawlers add more than 150 SEO metrics, including LRT Risk and LRT Power*Trust. Documented integrations include Semrush, Sistrix, Majestic, Ahrefs, Google Search Console, and Google Analytics; connecting Search Console can import backlink data into supported reports and tools. Paid reports can be exported as XLS, CSV, or PDF, but raw source data exports are unavailable. A browser extension displays SEO metrics while browsing. The product is available on web and as an extension, with a 7-day trial and no free plan. Trial use excludes data export and Link Detox Boost, and analysis is subject to the plan’s link crawl budget. Monthly plans listed are 599.00 USD, 999.00 USD, and 2499.00 USD. Rank tracking is not included.