BulkSMS API vs Gupshup
BulkSMS API
bulksms.com
Gupshup
gupshup.aiSide by side
| Figure | BulkSMS API | Gupshup |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 0 | 4 |
| Spec score · SMS APIs | 7.8 (#23) | 8.5 (#9) |
| Spec score · SMS API services | 7.1 (#33) | 8.4 (#15) |
| API | The API page describes a REST API, and the developer page recommends its JSON REST API for new integration work. | The WhatsApp API exposes a POST endpoint for sending text, image and other message types, with API-key authentication. |
| Founded | 2000 | Gupshup identifies 2004 as its founding year and says it was born in India. |
| Headquarters | Cape Town, South Africa | Cupertino, California, United States |
| Integrations | The integration directory lists options including HubSpot, Mailchimp, Salesforce, Zapier, and Zoho. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
| Who it serves | BulkSMS says it provides A2P messaging to large and small businesses, public benefit organisations, and individuals. | Gupshup describes its platform for marketing, performance marketing, commerce and growth, and customer support and CX teams. |
Plans
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
BulkSMS API
BulkSMS API has no write-up on Specifiction yet; its figures are above.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.