ButterCMS vs Ghost
ButterCMS
buttercms.comGhost
ghost.orgSide by side
| Figure | ButterCMS | Ghost |
|---|---|---|
| Price from | $71/mo | $18/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| Plans published | 5 | 4 |
| Spec score · Cms No Code | 9.3 (#2) | 8.6 (#12) |
| Founded | 2016 | 2013 |
| Free plan | Yes | No |
| Free trial | Every plan includes a 14-day free trial, and the Free plan requires no credit card. | Ghost offers a completely free 14-day trial. |
| Integrations | It supports CDPs, CRMs, analytics tools, DAMs, ecommerce platforms, developer workflows, and delivery workflows. | Ghost connects with services including Stripe, Zapier, Slack, YouTube, Google Analytics, and GitHub. |
| Paid from | 71 | 18 |
Plans
ButterCMS
- FreeFree
- Basic$71 a month
- Advanced$224 a month
- Professional$359 a month
- EnterprisePriced on request
Ghost
- Starter$18 a month
- Publisher$29 a month
- Business$199 a month
- CustomPriced on request
In their own words
ButterCMS
ButterCMS is a managed, headless content management platform that delivers content through APIs. It supports websites, ecommerce sites, mobile apps, OTT services, and digital displays, with named framework support for Angular, Django, Laravel, Next.js, React, and Vue. Content tools include visual editing, live preview, SEO metadata, scheduled publishing, localization, and an AI Assistant. Security practices include encryption in transit and storage, role-based access controls, and tenant isolation. Integrations cover CDPs, CRMs, analytics, digital asset management, ecommerce, development, and delivery workflows; commerce connections include Shopify and Magento. The free plan is free and includes 50K API calls per month, 100 GB monthly bandwidth, five pages, 50 blog posts, 50 collections, and 500 assets. Basic costs $71 a month, billed annually; Advanced is $224 a month and Professional is $359 a month, both billed annually. A 14-day trial is listed. Webhooks are add-ons on Advanced and Professional and included with Enterprise.
Ghost
Ghost is an open-source blog and newsletter platform for professional publishers, with tools for publishing, memberships, analytics, and editorial workflows. It runs on the web and supports custom domains, theme customization, SEO tools, multilingual content, and CSV export. Publishers can send multiple email newsletters and offer free or paid memberships with monthly or yearly billing. The editor supports galleries, GIFs, video, audio, products, files, and bookmarks. Integrations include Stripe, Zapier, Slack, YouTube, Google Analytics, and GitHub. Paid plans start at $18/mo (annual), with a 14-day trial and no permanent free plan. Starter costs $18 a month, billed yearly, and includes 1,000 members, one staff user, and a 5 MB file upload limit. Ghost charges a 0% fee on publication revenue; payment processor fees still apply. Ghost(Pro) includes security protections, while all plans include device verification and email-based two-factor authentication.