CAKE vs Everflow
CAKE
getcake.com
Everflow
everflow.ioSide by side
| Figure | CAKE | Everflow |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 0 | 1 |
| Spec score · Affiliate Analytics Software | 7.9 (#9) | 7.8 (#12) |
| Founded | 2010 | Everflow says it was founded in May 2016. |
| Fraud prevention | Fraud prevention features include pixel whitelisting and custom alerts for abnormal campaign behavior. | Yes |
| Headquarters | Newport Beach, California, USA | The About Us page lists offices in Mountain View, Montréal, and Amsterdam but does not identify a headquarters. |
| Integrations | The affiliate solution lists integrations including QuickBooks, Anura, DialogTech, Unsubcentral, Optizmo, Ezepo, BriteVerify, Neustar, and Tipalti. | Everflow lists integrations including Shopify, BigCommerce, ClickBank, HubSpot, Salesforce, Google Ads, Facebook, and TikTok. |
| Product | CAKE provides software to manage, measure, and optimize performance marketing. | Everflow is a partner marketing platform for managing partners, tracking channels, attributing activity, and analyzing revenue. |
| Security | The affiliate marketing page says CAKE's infrastructure is hosted by AWS and offers a 99.9% uptime guarantee. | Everflow says it completed a SOC 2 Type II audit and encrypts customer data at rest and in transmission. |
| Support | CAKE advertises 24/7 phone and email support, a dedicated Client Success Manager, and an Implementation Specialist. | Everflow says clients can contact its Customer Success team through dashboard live chat, email, support tickets, and scheduled calls. |
Plans
In their own words
CAKE
CAKE is performance marketing software for affiliate campaign management and lead distribution. Advertisers, networks and publishers can use it to manage partner activity, measure results and optimize campaigns. Its affiliate tools provide real-time campaign and partner insights, customizable alerts, detailed data and commission structures. Campaign targeting can use location, device, browser, traffic caps and redirects; tracking includes pixel and postback management, event tracking, click and conversion caps, and mobile measurement. CAKE Leads+ validates and routes leads in real time using rules such as buyer rank, round-robin allocation, weighted prices, volumes, schedules, bids and budgets. Reports can be viewed live, exported to CSV or S3, or accessed through an API. Lead delivery methods include HTTP Post, JSON, XML, SOAP and email. Mobile campaigns can use postback integrations or the iOS and Android SDKs. CAKE lists fraud-prevention tools including pixel whitelisting and alerts for abnormal campaign behavior. Pricing is on request, and prospective customers can request a demo.
Everflow
Everflow is a partner marketing platform for managing partners, tracking channels, attributing activity, and analyzing revenue. Businesses can onboard partners, provide reporting dashboard access, and manage partner payments. Tracking includes conversions and continuing revenue from repeat purchases, renewals, expansions, and upsells. Analytics help identify stronger traffic sources and placements that underperform. Listed integrations include Shopify, BigCommerce, ClickBank, HubSpot, Salesforce, Google Ads, Facebook, and TikTok. Everflow describes its platform as API-first, with an OpenAPI structure and MCP server for AI agent access. It says it completed a SOC 2 Type II audit and encrypts customer data at rest and in transmission. The platform runs on Google Cloud Platform with customer environments isolated in dedicated trust zones. Support is available through live chat, email, tickets, and scheduled calls. Onboarding includes setup assistance and training, while free migrations are offered from some platforms. Pricing is by quote and plans require a six-month commitment.