CAKE vs Refferq
CAKE
getcake.comRefferq
refferq.comSide by side
| Figure | CAKE | Refferq |
|---|---|---|
| Price from | — | $29/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 0 | 2 |
| Spec score · Affiliate Analytics Software | 7.9 (#9) | 8.2 (#5) |
| Product | CAKE provides software to manage, measure, and optimize performance marketing. | Refferq describes itself as an open-source affiliate marketing platform built for modern businesses. |
| Support | CAKE advertises 24/7 phone and email support, a dedicated Client Success Manager, and an Implementation Specialist. | Self-Hosted includes community support through GitHub Discussions and Issues; the upcoming Managed Cloud plan lists email support with a 24-hour response. |
Plans
In their own words
CAKE
CAKE is performance marketing software for affiliate campaign management and lead distribution. Advertisers, networks and publishers can use it to manage partner activity, measure results and optimize campaigns. Its affiliate tools provide real-time campaign and partner insights, customizable alerts, detailed data and commission structures. Campaign targeting can use location, device, browser, traffic caps and redirects; tracking includes pixel and postback management, event tracking, click and conversion caps, and mobile measurement. CAKE Leads+ validates and routes leads in real time using rules such as buyer rank, round-robin allocation, weighted prices, volumes, schedules, bids and budgets. Reports can be viewed live, exported to CSV or S3, or accessed through an API. Lead delivery methods include HTTP Post, JSON, XML, SOAP and email. Mobile campaigns can use postback integrations or the iOS and Android SDKs. CAKE lists fraud-prevention tools including pixel whitelisting and alerts for abnormal campaign behavior. Pricing is on request, and prospective customers can request a demo.