CallScaler vs OpenAva
CallScaler
callscaler.comOpenAva
getopenava.comSide by side
| Figure | CallScaler | OpenAva |
|---|---|---|
| Price from | $45/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 4 |
| Spec score · Call Tracking Software | 8.9 (#3) | 7.7 (#21) |
| Integrations | The pricing page lists Google and Meta ad integrations, and the product supports connecting Claude, ChatGPT, and other AI assistants through MCP. | The site lists integrations including Stripe, Google Ads, Facebook Ads, Google Analytics, Twilio, Slack, HubSpot, Salesforce, Gmail, Google Calendar, OpenAI, Claude, QuickBooks, and WhatsApp, and says there are 43 integrations. |
| Intended users | The company describes CallScaler as built for lead-generation businesses and pay-per-call networks, including agencies and local businesses. | The site says OpenAva is built for startups and agencies. |
| Product | CallScaler combines call tracking, routing, billing, payouts, and call quality tools for lead generation and pay-per-call operations. | OpenAva describes itself as a business operating system for sales, marketing, operations, HR, invoicing, and client work. |
| Security | White Label provides a custom domain with automatic SSL, branded with the customer's logo, colors, and favicon. | The site states that PII and keys are encrypted with AES-256. |
Plans
CallScaler
- MarketplaceFree
- Pro$45 a month
- Call Tracking$65 a month
- Agency$130 a month
- Pay Per Call$400 a month
In their own words
CallScaler
CallScaler combines call tracking, routing, billing, payouts, and call quality tools for lead-generation and pay-per-call operations. It attributes calls to publishers, campaigns, ads, and keywords through dedicated numbers and dynamic number insertion. Routing options include call flows, real-time bidding, IVR menus, geographic routing, and voicemail. For call review, it provides recordings, transcripts, AI summaries, lead scoring, and keyword tracking.
The Pay Per Call plan includes buyer and publisher management, billing, invoicing, real-time bidding, and a branded public marketplace. The Marketplace plan is free for buying or selling calls. Call Tracking is listed at $65 a month and Pay Per Call at $400 a month, both billed annually with usage charges; the pricing note says paid plans start at $45/mo, and a 7-day trial is available. CallScaler runs on web and API platforms. Google and Meta ad integrations are listed, and AI assistants can connect through MCP. Phone numbers are currently offered only for the US and Canada.
OpenAva
OpenAva is a web-based business operating system for startups and agencies, with workspaces for sales, agency management, HR and staffing, real estate, marketing, e-commerce, scheduling, and invoicing. Its Sales Workspace includes pipelines, deals, contacts, accounts, and visual kanban boards. Teams can add custom modules, fields, objects, layouts, and workflows. The site lists 43 integrations, including Stripe, Google Ads, Facebook Ads, Google Analytics, Twilio, Slack, HubSpot, Salesforce, Gmail, Google Calendar, OpenAI, Claude, QuickBooks, and WhatsApp. Agency OS can connect users’ own Claude, OpenAI, Gemini, and Leonardo keys without markup. OpenAva says it encrypts PII and keys with AES-256, and claims 99.9% uptime on Cloudflare with global API response under 100ms. It supports English and Spanish. The Free plan is free and includes one connected account, templates/designer, and CRM basics, but no included AI, leads, or calls; extra usage requires a prepaid wallet. Starter costs $20 a month and includes two connected accounts, 30 text/social AI generations, 100 premium leads, and 30 call minutes.