Candu vs Clew

Candu creates in-product onboarding, upgrade prompts, and announcements designed to match a product's interface. Experiences can appear inline or as overlays, including checklists, homepages, banners, empty states, modals, forms, and hotspots. Its editor supports reusable components, user segmentation, responsive layouts, CSS styling controls, and real-time publishing. Candu says its AI can build in-product UI from a prompt, screenshot, or design; users can review and edit before publishing. Analytics cover engagement, users, and content, and A/B testing is listed. Starter includes integrations and webhooks, while Candu says it connects with analytics providers. Launching experiences requires adding a JavaScript snippet to the product header. The Free plan is limited to overlays and three live experiences. Starter costs $199 a month, billed annually; Growth costs $799 a month, billed annually. Candu runs on web and extension, with mobile app support listed as unavailable. Its intended users include growth product managers, designers, and developers working on onboarding and product adoption.

Clew adds product tours, tooltips, modals and onboarding checklists inside a product. A team can add a script tag, then create and publish overlays in a visual editor without another site release. The widget supports React, Vue, plain HTML and single-page apps, including client-side route changes. Setup guides cover Google Tag Manager, AI coding assistants, WordPress, Webflow and Shopify. Clew tracks views, completions and dismissals with an anonymous in-browser ID, and says these counts do not use IP addresses or personal data. If a tooltip cannot find its target, Clew flags and skips that step. EU cloud hosting and a self-hosted option are available; the self-hosted plan is intended for banks, the public sector and regulated industries. The Free plan includes one site, one team seat and up to three published tours. Pro costs $14.99 a month and Business costs $39.99 a month. Pro and Business include a 14-day trial without requiring a credit card. The company is headquartered in Amsterdam, Netherlands.