Candu vs GuideMark
Candu
candu.aiGuideMark
guidemark.coSide by side
| Figure | Candu | GuideMark |
|---|---|---|
| Price from | $199/mo | €19/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · User Onboarding Software | 9.3 (#1) | 8.1 (#9) |
| Headquarters | Walnut, California, United States | Berlin, Germany |
| Installation | All features require a JavaScript snippet in the site head, after which teams publish content through Candu without redeploying their application. | Installation uses one script tag in the website head, with no SDK or build step required. |
| Integrations | Documented integrations include Segment, PostHog, Databricks, RudderStack, Amplitude, HubSpot, Heap, Salesforce, Census, Appcues, Intercom, Pendo and WalkMe. | The privacy policy lists Supabase, Vercel, Stripe, Resend, Groq, and Google Analytics as service providers used to operate GuideMark. |
| Privacy | Candu says customer data is stored in AWS eu-west-1 by default, it does not require or actively collect PII, and data is deleted within 30 days after contract termination. | The GDPR page says GuideMark does not proactively track end users and stores and processes end-user information in Germany. |
| Security | Candu states that it uses TLS 1.3 in transit and AES-256 encryption at rest, and that it has a SOC 2 Type II audit covering December 2023 through November 2024. | The GDPR page states that data in transit and at rest is encrypted using industry-standard protocols and that a data processing agreement is provided. |
| Support | The Free and Starter plans include email and chat support; Growth includes a dedicated customer success manager and Slack channel. | The help page says the team typically responds within 24 hours; the homepage also lists [email protected] for questions. |
Plans
In their own words
Candu
Candu creates in-product onboarding, upgrade prompts, and announcements designed to match a product's interface. Experiences can appear inline or as overlays, including checklists, homepages, banners, empty states, modals, forms, and hotspots. Its editor supports reusable components, user segmentation, responsive layouts, CSS styling controls, and real-time publishing. Candu says its AI can build in-product UI from a prompt, screenshot, or design; users can review and edit before publishing. Analytics cover engagement, users, and content, and A/B testing is listed. Starter includes integrations and webhooks, while Candu says it connects with analytics providers. Launching experiences requires adding a JavaScript snippet to the product header. The Free plan is limited to overlays and three live experiences. Starter costs $199 a month, billed annually; Growth costs $799 a month, billed annually. Candu runs on web and extension, with mobile app support listed as unavailable. Its intended users include growth product managers, designers, and developers working on onboarding and product adoption.
GuideMark
GuideMark maps user paths through a web product, identifies drop-off points, and drafts onboarding fixes. A point-and-click editor creates in-app tours, while AI generates tooltip text aligned with a brand. Tours can inherit a product’s CSS or use dark or light themes, glass styling, custom colors, spacing, and typography. GuideMark says it captures live product screens without manual tagging, and its documentation describes automatic navigation detection for React, Next.js, and Vue single-page apps. Installation uses one script tag in the website head, without an SDK or build step. The product provides a JavaScript API and a REST endpoint for completing checklist items. Its listed Pro plan includes tours, onboarding checklists, contextual guides, and a no-code builder. Pricing is From €19/mo (annual); the plan lists €19 a month billed annually, selectable monthly active-user volumes, and a 14-day grace period when limits are exceeded. A free trial is available. GuideMark is based in Berlin, Germany.