Candu vs MagicDemo
Candu
candu.aiMagicDemo
magicdemo.ioSide by side
| Figure | Candu | MagicDemo |
|---|---|---|
| Price from | $199/mo | $39/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Demo Software | 9.2 (#1) | 8.0 (#6) |
| Analytics | Candu offers user and content analytics, engagement measurement and A/B testing capabilities. | Analytics track views, engagement, drop-off points, and conversion rates in real time. |
| Audience | Candu describes its intended users as growth product managers, designers and developers working on onboarding, product adoption and product-led growth. | The site presents MagicDemo for sales, presales, marketing, product, customer success, IT, HR, finance, operations, and customer experience teams. |
| Integrations | Documented integrations include Segment, PostHog, Databricks, RudderStack, Amplitude, HubSpot, Heap, Salesforce, Census, Appcues, Intercom, Pendo and WalkMe. | Listed integrations include Salesforce, HubSpot, Pipedrive, Marketo, Pardot, ActiveCampaign, Google Analytics, Segment, Mixpanel, Slack, Microsoft Teams, Intercom, Loom, Vimeo, YouTube, Zapier, webhooks, and REST API. |
| Security | Candu states that it uses TLS 1.3 in transit and AES-256 encryption at rest, and that it has a SOC 2 Type II audit covering December 2023 through November 2024. | MagicDemo states that it is SOC 2 Type II compliant and uses TLS 1.2+ and AES-256 encryption for data at rest and in transit. |
| Support | The Free and Starter plans include email and chat support; Growth includes a dedicated customer success manager and Slack channel. | The Free plan includes community support, the Pro plan includes priority support, and Enterprise includes a dedicated customer success manager plus training and onboarding. |
Plans
In their own words
Candu
Candu creates in-product onboarding, upgrade prompts, and announcements designed to match a product's interface. Experiences can appear inline or as overlays, including checklists, homepages, banners, empty states, modals, forms, and hotspots. Its editor supports reusable components, user segmentation, responsive layouts, CSS styling controls, and real-time publishing. Candu says its AI can build in-product UI from a prompt, screenshot, or design; users can review and edit before publishing. Analytics cover engagement, users, and content, and A/B testing is listed. Starter includes integrations and webhooks, while Candu says it connects with analytics providers. Launching experiences requires adding a JavaScript snippet to the product header. The Free plan is limited to overlays and three live experiences. Starter costs $199 a month, billed annually; Growth costs $799 a month, billed annually. Candu runs on web and extension, with mobile app support listed as unavailable. Its intended users include growth product managers, designers, and developers working on onboarding and product adoption.
MagicDemo
MagicDemo is a web-based tool for creating and sharing interactive product demos without coding. Teams can assemble demos with a drag-and-drop editor using videos, screenshots, or GIFs, then share by link or embed them in a site. Exports include video, HTML, and PDF. Interactive elements, tooltips, hotspots, and variables let teams tailor demos to prospects, while analytics report views, engagement, drop-off points, and conversion rates in real time. Lead capture is available. Listed integrations include Salesforce, HubSpot, Pipedrive, Marketo, Google Analytics, Slack, Intercom, Zapier, webhooks, and REST API, among others; embed frameworks include Vanilla JS, React, Vue, and Angular. A free plan covers one user and up to five demos, with basic analytics and MagicDemo branding. Pro is $39 a month for one user; Growth is $49 per user/month. Paid plans have a 14-day free trial, and annual billing receives a 15% discount. MagicDemo lists SOC 2 Type II, GDPR, and ISO 27001, and describes TLS 1.2+ and AES-256 encryption.