Candu vs StepsKit
Candu
candu.aiStepsKit
stepskit.comSide by side
| Figure | Candu | StepsKit |
|---|---|---|
| Price from | $199/mo | $19/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 1 |
| Spec score · Product Adoption Software | 9.2 (#1) | 7.3 (#29) |
| Analytics | Candu offers user and content analytics, engagement measurement and A/B testing capabilities. | The analytics dashboard tracks tour views, step-level engagement, completion rates, and drop-off points. |
| Audience | Candu describes its intended users as growth product managers, designers and developers working on onboarding, product adoption and product-led growth. | StepsKit describes itself as built for SaaS product managers, founders, and marketers rather than procurement teams. |
| Privacy | Candu says customer data is stored in AWS eu-west-1 by default, it does not require or actively collect PII, and data is deleted within 30 days after contract termination. | StepsKit says it does not sell personal data or share it with advertisers, and it does not use third-party tracking, advertising, or analytics cookies. |
| Security | Candu states that it uses TLS 1.3 in transit and AES-256 encryption at rest, and that it has a SOC 2 Type II audit covering December 2023 through November 2024. | StepsKit says data is encrypted in transit and at rest, uses a zero-trust backend architecture, and restricts access to authenticated and authorized users. |
| Support | The Free and Starter plans include email and chat support; Growth includes a dedicated customer success manager and Slack channel. | The pricing page includes email support, and the founder says support emails come directly back from him. |
Plans
In their own words
Candu
Candu creates in-product onboarding, upgrade prompts, and announcements designed to match a product's interface. Experiences can appear inline or as overlays, including checklists, homepages, banners, empty states, modals, forms, and hotspots. Its editor supports reusable components, user segmentation, responsive layouts, CSS styling controls, and real-time publishing. Candu says its AI can build in-product UI from a prompt, screenshot, or design; users can review and edit before publishing. Analytics cover engagement, users, and content, and A/B testing is listed. Starter includes integrations and webhooks, while Candu says it connects with analytics providers. Launching experiences requires adding a JavaScript snippet to the product header. The Free plan is limited to overlays and three live experiences. Starter costs $199 a month, billed annually; Growth costs $799 a month, billed annually. Candu runs on web and extension, with mobile app support listed as unavailable. Its intended users include growth product managers, designers, and developers working on onboarding and product adoption.