Candu vs Told
Candu
candu.aiTold
told.clubSide by side
| Figure | Candu | Told |
|---|---|---|
| Price from | $199/mo | €59/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 4 | 4 |
| Spec score · Product Adoption Software | 9.2 (#1) | 7.8 (#21) |
| Analytics | Candu offers user and content analytics, engagement measurement and A/B testing capabilities. | The platform tracks responses, NPS scores, and completion rates, with data export. |
| Integrations | Documented integrations include Segment, PostHog, Databricks, RudderStack, Amplitude, HubSpot, Heap, Salesforce, Census, Appcues, Intercom, Pendo and WalkMe. | Documented integrations include webhooks, Make, Zapier, and Segment. |
| Purpose | Candu creates in-product onboarding, upgrade prompts and announcements that match a product’s design. | Told collects user feedback through in-app, email, and shareable-link surveys and offers interactive product tours. |
| Security | Candu states that it uses TLS 1.3 in transit and AES-256 encryption at rest, and that it has a SOC 2 Type II audit covering December 2023 through November 2024. | The maker lists EU hosting, GDPR compliance, SAML-based SSO, multi-layer encryption, user permissions, and SOC 2 Type II as in progress. |
| Support | The Free and Starter plans include email and chat support; Growth includes a dedicated customer success manager and Slack channel. | The documentation offers an in-app AI chat assistant, email support, and a Slack community. |
Plans
In their own words
Candu
Candu creates in-product onboarding, upgrade prompts, and announcements designed to match a product's interface. Experiences can appear inline or as overlays, including checklists, homepages, banners, empty states, modals, forms, and hotspots. Its editor supports reusable components, user segmentation, responsive layouts, CSS styling controls, and real-time publishing. Candu says its AI can build in-product UI from a prompt, screenshot, or design; users can review and edit before publishing. Analytics cover engagement, users, and content, and A/B testing is listed. Starter includes integrations and webhooks, while Candu says it connects with analytics providers. Launching experiences requires adding a JavaScript snippet to the product header. The Free plan is limited to overlays and three live experiences. Starter costs $199 a month, billed annually; Growth costs $799 a month, billed annually. Candu runs on web and extension, with mobile app support listed as unavailable. Its intended users include growth product managers, designers, and developers working on onboarding and product adoption.