CAS.AI Mediation vs Google AdMob
CAS.AI Mediation
cas.ai
Google AdMob
admob.google.comSide by side
| Figure | CAS.AI Mediation | Google AdMob |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 3 |
| Spec score · App Monetization Platforms | 8.7 (#1) | 8.4 (#2) |
| Spec score · Game Monetization Software | 8.8 (#3) | 8.6 (#5) |
| Ad formats | Supported formats include rewarded video, static and video interstitials, banners, MREC and native ads. | Supported formats include native, rewarded, banner, video and interstitial ads. |
| Documentation depth | The developer portal includes platform guides, examples, data-disclosure guidance, app-ads.txt, attribution information and reporting API documentation. | The help center covers onboarding, app setup, ad units, reports, mediation, payments, privacy, policies and troubleshooting. |
| Headquarters | Pafos, Cyprus | Mountain View, California |
| Rating on Trustpilot | 2.8 out of 5 from 3 reviews | 1.8 out of 5 from 16 reviews. |
| Reporting | The maker says auctions are transparent and show which demand source won and at what price for each impression. | AdMob provides customizable reports combining advertising and in-app-purchase revenue streams. |
| Support | The mediation page advertises 24/7 expert support, fast responses, custom contracts and invoices. | Google offers a personalized AdMob specialist consultation for developers with more than 25,000 daily active users. |
| What it does | CAS.AI provides mobile ad mediation that combines real-time bidding and waterfall auctions across multiple demand sources. | AdMob matches advertiser-supplied ads to mobile-app ad spaces and pays publishers for qualifying interactions. |
Plans
In their own words
CAS.AI Mediation
CAS.AI Mediation is a mobile app ad mediation platform that runs a hybrid real-time bidding and waterfall auction for each impression. CAS.AI says it connects to 20+ ad networks and 150+ DSPs, including AdMob, ironSource, Unity Ads, AppLovin, and Mintegral. Supported formats include rewarded video, interstitial, banner, MREC, and native ads. SDK support is listed for Android, iOS, Unity, Flutter, Unreal, React Native, Cordova, Construct, and Godot. Auction reporting identifies the winning demand source and price for each impression. CAS.AI says it will pay the difference if earnings are lower in an A/B test, but this no-loss promise applies only to apps with at least 5,000 daily active users. Setup is free, while CAS takes a share of earnings; other commercial terms are set in separate agreements. The maker advertises consolidated payouts available from day five, crypto payout options, and 24/7 support. The SDK may collect IP addresses, advertising IDs, usage statistics, ad views, and click-throughs, and publishers must obtain appropriate user consent.
Google AdMob
Google AdMob helps mobile app developers monetize apps by matching ads according to publisher-set criteria and handling billing between advertisers and networks. Publishers can use mediation to work with multiple ad networks; participating sources bid on each impression in real time, and the highest-paying bid wins. Available formats include native, rewarded, banner, video and interstitial ads. AdMob integrates with Google Analytics for Firebase to provide insights into ad revenue and user engagement. Publishers can review individual ads and block them by advertiser URL, category, network or sensitive topic. Google provides Mobile Ads SDK integration guides for Android and iOS, while listed supported platforms also include Unity and Flutter. Signup requires a Google account and phone number, and monetization setup requires payment details. Before fully serving ads, a published app must be linked to a supported store and pass an app readiness review. Apps created after January 2025 that are not verified with app-ads.txt face limited ad serving. For USD accounts, the payment threshold is $100; identity and address verification are required to receive payment. Some features are in beta and not available to all publishers.