Celebrus vs Lytics
Celebrus
celebrus.com
Lytics
lytics.comSide by side
| Figure | Celebrus | Lytics |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 1 | 1 |
| Spec score · Customer Data Platforms | 8.2 (#12) | 7.9 (#19) |
| Deployment | The maker describes cloud, on-premise, and hybrid deployment options; Celebrus Cloud is a managed VPC. | Lytics describes multi-tenant, single-tenant private, and customer-tenant private-cloud deployment options on Google Cloud. |
| Founded | Celebrus states that it was founded in 1999. | 2013 |
| Headquarters | Sunbury-on-Thames, United Kingdom | United States |
| Integrations | Listed partners include Adobe, Braze, Pega, Salesforce, Teradata, and Optimizely. | The integrations directory lists connections across categories including advertising, analytics, CRM, data warehousing, email, mobile, and web personalization. |
| Privacy | Celebrus says it provides end-to-end consent management and regular penetration testing to ISO 27001 standards. | Lytics says customers control which personal information sources and destinations they use, and that it does not sell PII or add third-party data except through customer-directed integrations. |
| Product | Celebrus captures first-party behavioral data, resolves customer identity in real time, and sends enriched profiles to other tools. | Lytics describes its xCDP as a platform for bringing customer data to content management systems to deliver personalized experiences across channels. |
| Security | The company says its solution is regularly penetration tested to ISO 27001 standards and offers encrypted, client-controlled environments. | Lytics reports an independent SOC 2 Type II examination and regular independent penetration tests and vulnerability scans. |
Plans
In their own words
Lytics
Lytics is a customer data platform designed to connect customer data with content management systems for personalized experiences across channels. Its products include Conductor for data infrastructure, Cloud Connect for reverse ETL, and Decision Engine for activation and decisioning. The Personalization Engine uses visitor behavior and preferences to tailor website content, product recommendations, and user experiences in real time. Dynamic audience segments can be based on behavior, data science, and customer preferences. The integrations directory covers advertising, analytics, CRM, data warehousing, email, mobile, and web personalization. Lytics says its generative AI tools use OpenAI and Google Vertex AI for data mapping and enrichment, audience creation, and journey orchestration. Deployment options on Google Cloud include multi-tenant, single-tenant private, and customer-tenant private-cloud setups. A free Personalization Engine plan lists website personalization and native WordPress and Drupal integrations. Lytics lists Android, iOS, web, and API availability. Event ingress and trigger egress quotas depend on pricing.