Cello vs InviteReferrals
Cello
cello.so
InviteReferrals
invitereferrals.comSide by side
| Figure | Cello | InviteReferrals |
|---|---|---|
| Price from | $65/mo | $99/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 11 | 5 |
| Spec score · Referral Marketing Software | 9.3 (#1) | 8.6 (#6) |
| Analytics | The product includes real-time referral performance analytics and reporting exports. | A dashboard reports referrers, invitations, visits, installs and influential advocates. |
| Company headquarters | LinkedIn lists the headquarters as Remote and the primary location as Remote, US. | LinkedIn lists the headquarters as New Delhi, Delhi, India. |
| Rating on G2 | 4.9 out of 5 from 32 reviews | 4.5 out of 5 from 3 reviews |
| What it does | Cello provides an AI-powered platform for creating and automating user-referral and partner-referral programs for SaaS businesses. | InviteReferrals is referral-marketing software for launching customer referral campaigns and acquiring customers through websites, mobile apps, social channels and email. |
Plans
Cello
- Grow$200 a month
- Scale$750 a month
- User Referrals EnterprisePriced on request
- FreeFree
- Plus$80 a month
- Pro$280 a month
- Partner Referrals EnterprisePriced on request
- Free (partner referrals)Free
- Start$65 a month
- Enterprise (partner referrals)Priced on request
InviteReferrals
- Basic$99 a month
- BASIC$99 a month
- Standard$249 a month
- EnterprisePriced on request
- Professional / EnterprisePriced on request
In their own words
Cello
Cello is referral software for businesses running partner campaigns. It provides referral links and codes, fraud controls, and reward payouts through PayPal or Venmo. Plans differ in campaign and partner allowances: Free includes one partner campaign and five transacting partners, Plus has three campaigns and 25 partners, and Pro has 10 campaigns and 100 partners. Each of those plans allows unlimited referrals. Plus costs $80 a month and Pro costs $280 a month. Grow costs $200 a month and includes all integrations and features, with referral ARR up to $50K. Scale costs $750 a month with the same listed inclusions and a $100K referral ARR ceiling. Two enterprise plans are listed: User Referrals Enterprise has unlimited referral ARR and custom SLAs, while Partner Referrals Enterprise includes unlimited campaigns and partners. Cello offers a free plan, and paid plans start at $80 a month. It is available on Android, iOS, and the web.
InviteReferrals
InviteReferrals is referral marketing software for businesses seeking customers through campaigns that track referrals from sharing and clicks to registrations, sales, and app installs. A visual editor lets teams customize referral widgets and emailers without coding. Campaigns can reward sharing or conversions, with rewards for both the referrer and their friend. Fraud controls flag suspicious participants and support manual conversion review. Analytics track individual referrers and update daily or weekly. InviteReferrals supports Android and iOS apps, websites on mobile, tablet, and desktop, and integrations including Shopify, WooCommerce, WordPress, Magento, Mailchimp, and Zapier. Developer APIs are available for more complex requirements. Setup starts with a one-time JavaScript integration, with later management through an admin panel. The paid Basic plan costs $99 a month and allows 1,000 new referrers monthly. A 14-day free trial includes 100 new referrers. If a monthly quota runs out, the campaign stops displaying until the billing period ends unless the account upgrades.