Cello vs Partnero

Cello is referral software for businesses running partner campaigns. It provides referral links and codes, fraud controls, and reward payouts through PayPal or Venmo. Plans differ in campaign and partner allowances: Free includes one partner campaign and five transacting partners, Plus has three campaigns and 25 partners, and Pro has 10 campaigns and 100 partners. Each of those plans allows unlimited referrals. Plus costs $80 a month and Pro costs $280 a month. Grow costs $200 a month and includes all integrations and features, with referral ARR up to $50K. Scale costs $750 a month with the same listed inclusions and a $100K referral ARR ceiling. Two enterprise plans are listed: User Referrals Enterprise has unlimited referral ARR and custom SLAs, while Partner Referrals Enterprise includes unlimited campaigns and partners. Cello offers a free plan, and paid plans start at $80 a month. It is available on Android, iOS, and the web.

Partnero provides software for affiliate, referral, influencer, and newsletter programs for SaaS and e-commerce businesses. Multiple program types can be managed in one account, each with separate commission rules, partners, and a branded portal. Referrals are tracked through links and coupon codes, with tiered commissions, milestone bonuses, and goal-based rewards available. Partnero AI can build a program from a plain-language business description, discover relevant partners, and answer questions or change rules through an assistant. Listed integrations include payment, commerce, automation, and email services; REST API access and webhooks support custom connections. Automated payouts are available through PayPal and Wise, while managed payouts carry a 7% processing fee. Plans include unlimited partners, transactions, and revenue, but program and team-member counts vary. Starter costs $49 a month billed annually or $59 a month billed monthly. Partner costs $159 a month billed annually or $199 a month billed monthly. Enterprise starts at $599 a month. The 30-day trial provides all features and requires no credit card.