Cello vs ReferralFlo
Cello
cello.so
ReferralFlo
referralflo.aiSide by side
| Figure | Cello | ReferralFlo |
|---|---|---|
| Price from | $65/mo | $190/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 11 | 4 |
| Spec score · Referral Marketing Software | 9.3 (#1) | 7.5 (#23) |
| Analytics | The product includes real-time referral performance analytics and reporting exports. | ReferralFlo says it tracks shares, clicks, conversions, and revenue in real time, with multi-touch attribution. |
Plans
Cello
- Grow$200 a month
- Scale$750 a month
- User Referrals EnterprisePriced on request
- FreeFree
- Plus$80 a month
- Pro$280 a month
- Partner Referrals EnterprisePriced on request
- Free (partner referrals)Free
- Start$65 a month
- Enterprise (partner referrals)Priced on request
ReferralFlo
- Starter$190 a month
- Professional$250 a month
- Business$330 a month
- EnterprisePriced on request
In their own words
Cello
Cello is referral software for businesses running partner campaigns. It provides referral links and codes, fraud controls, and reward payouts through PayPal or Venmo. Plans differ in campaign and partner allowances: Free includes one partner campaign and five transacting partners, Plus has three campaigns and 25 partners, and Pro has 10 campaigns and 100 partners. Each of those plans allows unlimited referrals. Plus costs $80 a month and Pro costs $280 a month. Grow costs $200 a month and includes all integrations and features, with referral ARR up to $50K. Scale costs $750 a month with the same listed inclusions and a $100K referral ARR ceiling. Two enterprise plans are listed: User Referrals Enterprise has unlimited referral ARR and custom SLAs, while Partner Referrals Enterprise includes unlimited campaigns and partners. Cello offers a free plan, and paid plans start at $80 a month. It is available on Android, iOS, and the web.
ReferralFlo
ReferralFlo has no write-up on Specifiction yet; its figures are above.