Cello vs ReferralHero
Cello
cello.so
ReferralHero
referralhero.comSide by side
| Figure | Cello | ReferralHero |
|---|---|---|
| Price from | $65/mo | $199/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 11 | 6 |
| Spec score · Referral Marketing Software | 9.3 (#1) | 8.9 (#4) |
| Analytics | The product includes real-time referral performance analytics and reporting exports. | Analytics include attribution source, sharing channel, device, location, individual referral relationships and conversion data. |
| Company headquarters | LinkedIn lists the headquarters as Remote and the primary location as Remote, US. | The privacy policy lists the controller address as 8 Rocky Hill Rd., Chadds Ford, Pennsylvania 19317, United States. |
| Praise: support | G2 reviewers describe Cello's support as highly responsive, professional and attentive to feature feedback. | Capterra reviewers repeatedly describe customer support as responsive, helpful and effective during setup and troubleshooting. |
| SDKs | Cello offers web and mobile SDKs, with mobile support listed for iOS, Android, Flutter and React Native. | An iOS Swift SDK is documented with public methods and classes and distributed through Swift Package Manager or a GitHub repository. |
| What it does | Cello provides an AI-powered platform for creating and automating user-referral and partner-referral programs for SaaS businesses. | ReferralHero is a cloud platform for building referral, affiliate, waitlist, contest and NPS campaigns with tracking, rewards and analytics. |
Plans
Cello
- Grow$200 a month
- Scale$750 a month
- User Referrals EnterprisePriced on request
- FreeFree
- Plus$80 a month
- Pro$280 a month
- Partner Referrals EnterprisePriced on request
- Free (partner referrals)Free
- Start$65 a month
- Enterprise (partner referrals)Priced on request
ReferralHero
- Free ForeverFree
- Free Forever PlanFree
- PREMIUM (risk-free offer)$199 a month
- PRO$199 a month
- PREMIUM$399 a month
- EnterprisePriced on request
In their own words
Cello
Cello is referral software for businesses running partner campaigns. It provides referral links and codes, fraud controls, and reward payouts through PayPal or Venmo. Plans differ in campaign and partner allowances: Free includes one partner campaign and five transacting partners, Plus has three campaigns and 25 partners, and Pro has 10 campaigns and 100 partners. Each of those plans allows unlimited referrals. Plus costs $80 a month and Pro costs $280 a month. Grow costs $200 a month and includes all integrations and features, with referral ARR up to $50K. Scale costs $750 a month with the same listed inclusions and a $100K referral ARR ceiling. Two enterprise plans are listed: User Referrals Enterprise has unlimited referral ARR and custom SLAs, while Partner Referrals Enterprise includes unlimited campaigns and partners. Cello offers a free plan, and paid plans start at $80 a month. It is available on Android, iOS, and the web.
ReferralHero
ReferralHero is a platform for building referral, affiliate, waitlist, and contest programs. Participants receive unique referral links to share and may unlock rewards when referred friends become customers. Campaigns can use ReferralHero widgets or a custom form, with editable widget wording and colours. Email and SMS automations, user segmentation, a smart leaderboard, manual referral review, and automatic coupon or access-code delivery support campaign management. Analytics cover attribution channels, sources, sharing methods, device, and location, with subscriber-level views and CSV exports. ReferralHero lists more than 500 integrations, including Stripe, HubSpot, Salesforce, Mailchimp, Klaviyo, Shopify, and Zapier; developer options include JavaScript and REST APIs and webhooks. Fraud controls include an algorithm, ReCaptcha, and optional SMS phone verification. The Free Forever Plan costs nothing for up to 25 subscribers and includes ReferralHero branding. PRO costs $199 a month for up to 10,000 members; PREMIUM also costs $199 a month for up to 50,000 subscribers. Android, iOS, web, and API are listed platforms.