Cello vs Soreto

Cello is referral software for businesses running partner campaigns. It provides referral links and codes, fraud controls, and reward payouts through PayPal or Venmo. Plans differ in campaign and partner allowances: Free includes one partner campaign and five transacting partners, Plus has three campaigns and 25 partners, and Pro has 10 campaigns and 100 partners. Each of those plans allows unlimited referrals. Plus costs $80 a month and Pro costs $280 a month. Grow costs $200 a month and includes all integrations and features, with referral ARR up to $50K. Scale costs $750 a month with the same listed inclusions and a $100K referral ARR ceiling. Two enterprise plans are listed: User Referrals Enterprise has unlimited referral ARR and custom SLAs, while Partner Referrals Enterprise includes unlimited campaigns and partners. Cello offers a free plan, and paid plans start at $80 a month. It is available on Android, iOS, and the web.

Soreto provides referral technology for retailers running customer referral and advocacy programmes. Customers can share referrals through messaging and social platforms including WhatsApp, Facebook, Messenger, TikTok, Instagram, Snap, X, Pinterest, Telegram, and Viber, or use email or a copied link. Retailers can configure flexible rewards, track referrals, run A/B tests, and view real-time reporting. Referral data can be used for CRM segmentation, retargeting, paid ads, lookalike audiences, and campaign amplification. Listed integrations include Shopify and affiliate networks such as Awin, Rakuten, ShareASale, CJ, Commission Factory, Partnerize, TradeDoubler, TradeTracker, and Affiliate Future. Soreto’s plans are positioned for different business sizes: Ignite for SMEs, Amplify for mid-size brands, and Elevate for global brands. The Shopify Free Plan is limited to 500 sales per month. Paid pricing includes Ignite at £1,788/yr plus CPA and a £99 setup fee, and Amplify at £4,788/yr plus CPA and a £399 setup fee; Elevate is custom-priced. Shopify setup includes a demo, integration wizard, campaign asset approval, and reporting and optimisation. Soreto is headquartered in London and is available via web and API.