Cerfinity vs Kezzler Platform

Cerfinity authenticates products and records their custody through a provenance record linked to tamper-evident seals with unique cryptographic identities. A customer can check an item by tapping an NFC seal or scanning a QR code without downloading an app or creating an account. The seal can record an irreversible change when packaging is opened, and time-stamped entries can document custody at authorized checkpoints such as producers, distributors, logistics partners, and retailers. Authentication options include NFC, covert micro-mark authentication, and QR verification. Brands can access supply-chain views and counterfeit-concentration data. Listed sectors include spirits and wine, luxury fashion, graded collectibles, specialty food, pharmaceuticals, beauty, and electronics. The pharmaceutical offering includes serialization support, cold-chain monitoring integration, track-and-trace, recall management, and pharmacy-system integration. Cerfinity says its records can support EU Digital Product Passport, EUDR, and FSMA Rule 204 traceability needs. A qualifying brand can use a 30-day pilot with 500 certificates and white-glove onboarding. The Founding Partner plan is $249 a month; NFC seals are billed separately by unit.

Kezzler Platform connects product data to support supply-chain visibility, consumer engagement and compliance. It tracks products through manufacturing, distribution, use, service, recycling and end-of-life. Serialized digital identities support item-level authentication and help protect against counterfeiting, diversion and shrinkage. The platform supports use cases including Digital Product Passports, FSMA 204 batch traceability and EU battery requirements. Secure APIs connect it with ERP, WMS, MES and partner systems. Kezzler describes its traceability repository and APIs as standards-based, and says DataExchange is built on GS1 standards. Enterprise security options include a dedicated instance with guaranteed data residency; Kezzler says it maintains active ISO/IEC 27001:2022 and ISO/IEC 9001:2015 certifications. An API Monitor supports request review and integration troubleshooting. Scanbuy QR Engagement delivers personalized content and engagement analytics, while Smart Packaging supports product information, sustainability disclosures and brand content. Kezzler highlights food and beverage, consumer packaged goods, apparel and textiles, and machinery, equipment and batteries. Founded in Oslo in 2001, Kezzler acquired Scanbuy’s QR code business in 2025. Pricing is on request.