Cerfinity vs Selinko Protect&Engage

Cerfinity authenticates products and records their custody through a provenance record linked to tamper-evident seals with unique cryptographic identities. A customer can check an item by tapping an NFC seal or scanning a QR code without downloading an app or creating an account. The seal can record an irreversible change when packaging is opened, and time-stamped entries can document custody at authorized checkpoints such as producers, distributors, logistics partners, and retailers. Authentication options include NFC, covert micro-mark authentication, and QR verification. Brands can access supply-chain views and counterfeit-concentration data. Listed sectors include spirits and wine, luxury fashion, graded collectibles, specialty food, pharmaceuticals, beauty, and electronics. The pharmaceutical offering includes serialization support, cold-chain monitoring integration, track-and-trace, recall management, and pharmacy-system integration. Cerfinity says its records can support EU Digital Product Passport, EUDR, and FSMA Rule 204 traceability needs. A qualifying brand can use a 30-day pilot with 500 certificates and white-glove onboarding. The Founding Partner plan is $249 a month; NFC seals are billed separately by unit.

Selinko Protect&Engage is a digital product identity platform for product authentication, traceability and consumer engagement. Its ORM cloud platform creates unique identities and connects them to products using secure NFC tags. The platform includes tag management, product information and ownership certificates, scan activity reports, marketing rules, and track and trace. Product scans can connect product, supply-chain and geographic information to support traceability and grey-market detection. Brands can issue certificates linked to products and warranties, which customers can transfer when reselling. A scan can open a communication channel through an app, WeChat mini-programme or web page. Brands can access scan-related customer and product data, reporting and marketing tools through a secure interface, and integrate data with CRM systems. Listed interfaces also cover analytics, CMS, track and trace, and production and logistics systems. The service is aimed at premium and luxury brands. It runs on Android, iOS, web and API; pricing is on request.