CHEQ Manage vs Matomo

CHEQ Manage governs how digital data is collected, activated, and shared across an organization’s tag ecosystem. Its Traffic Intelligence responds to bots, scrapers, and invalid sessions before tags fire. Administrators can centralize tag deployment and use configuration access controls to decide who may publish. Server-side data activation is described as supporting site performance, security, and collection accuracy. The platform monitors data flows across teams and vendors, using security policies and role-based controls for oversight. Its integrations library includes customizable templates and mobile SDK connections, with data retrieval through API, GIT, or UI. Listed tag integrations include Google Tag Manager, Tealium iQ, Adobe Data Collection Tags, and CHEQ Manage (Ensighten). The product supports websites and mobile apps, with Android, iOS, web, and API platforms. CHEQ says its security controls meet SOC 2 Type II, ISO 27001, ISO 27701, and ISO 42001 standards. The AI Traffic Report is available at no additional cost in every account and attributes AI-driven server calls to vendors and agents or crawlers. Pricing is on request.

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.