Chuffed vs ImpactGuru

Chuffed is a web crowdfunding platform for socially conscious projects, serving individuals, not-for-profits, social enterprises, and community groups. Organizers can run crowdfunding campaigns, create peer-to-peer fundraiser pages and teams, add website donation forms, and offer regular or matched giving. Stripe and PayPal can be connected to receive donations directly, and Chuffed says campaigners need not meet a goal before accessing funds. Organizers can view donor data in real time, request on-demand reports, post campaign updates, and use email journeys to communicate with donors. Documented integrations include Google Analytics, Mailchimp, Salesforce, Facebook Pixel, and Action Network. Chuffed offers three free pricing models with different fee arrangements: Shared Model has no default platform fee, while campaigners pay 2–3% payment processing fees; Keep 100% Model places card fees on donors and is unavailable to EU/UK campaigners and, from 24 September 2026, Australian campaigns; Flat Fee Model charges campaigners card fees of 2–3% plus a Chuffed platform fee. Donors may add an optional tip in the first two models. Campaigns must meet the Acceptable Use Policy. Founded in 2013, Chuffed describes itself as a Social Benefit Company.

ImpactGuru is an online technology platform that connects donors with people or organizations seeking funds. It supports medical, personal, social, creative and charitable campaigns. A fundraiser can be prepared by adding details, images, a story and supporting documents. The Campaigner app offers a personalized dashboard, donation updates, chat support, document uploads and withdrawals on Android and iOS; the platform also runs on the web. ImpactGuru says there is no set fundraising ceiling and reports campaigns reaching Rs. 14 crores. Contributions are treated as donations or gifts, not amounts that must be repaid to donors. Campaigns must first pass the platform’s approval criteria. Due diligence includes identity checks, hospital or NGO and beneficiary-account verification, document review and content moderation. The company also describes algorithmic fraud monitoring and review by an in-house trust team. It says support agents respond within 24 hours. A free plan is available, while payments carry a 3% processing and donor support fee; international card and cross-border fees may also apply. Recurring donations and card and wallet payments are supported.