Ciaro vs ClickPatrol

Ciaro detects invalid clicks and blocks IP addresses for paid advertising campaigns. It makes click decisions in under 50 ms using more than 30 signals, including IP reputation, device fingerprinting, behavior, VPN and proxy checks, and campaign context and history. It can automatically block IPs and sync exclusions to Google Ads; TikTok Ads is listed for detection only. The pricing page lists a fraud IP database of more than 30 million IPs, along with Google Ads refund claim reports, CSV exports, and advanced traffic reporting. Other listed connections include Google Analytics, Google Tag Manager, AppsFlyer, WordPress, Shopify, Webflow, API access, and webhooks. Ciaro is available on the web and through an API. Protect costs $19 a month and includes 10,000 monthly clicks, one website, one team member, and 30 days of data retention. Optimize at $49 a month and Scale at $136 a month are marked coming soon. Ciaro states that data is encrypted at rest and in transit, sensitive data is masked before leaving the browser, and it is GDPR and CCPA compliant; SOC 2 Type II readiness and ISO 27001 are in progress, with no current SOC 2 attestation.

ClickPatrol scores advertising clicks to identify suspicious traffic and help keep it out of campaigns, leads, and conversion data. It says each click is assessed using 800+ data points, with detection for bots, VPNs, proxies, data centers, competitors, and scraper traffic. The service can automatically block IP addresses, devices, and geographic areas; it also describes real-time IP blocking on Google, YouTube, and Google Display Network. Its tag can send conversion signals only for visitors classified as legitimate, helping exclude suspicious traffic from Smart Bidding and remarketing audiences. Supported ad platforms include Google Ads, Microsoft Ads, YouTube, Meta, LinkedIn, TikTok, Pinterest, Reddit, Snapchat, and X, among others. Listed integrations include Shopify, WordPress, Zapier, Make, Google Analytics, AppsFlyer, and API. Starter covers 5,000 protected clicks per month; PRO covers 10,000 to 75,000. The seven-day Traffic Insights trial provides no active exclusions, requires a card for verification with a one-time €0.01 charge, and does not bill during the trial. Pricing starts at €71/mo; there is no free plan.