Ciaro vs Clixtell

Ciaro detects invalid clicks and blocks IP addresses for paid advertising campaigns. It makes click decisions in under 50 ms using more than 30 signals, including IP reputation, device fingerprinting, behavior, VPN and proxy checks, and campaign context and history. It can automatically block IPs and sync exclusions to Google Ads; TikTok Ads is listed for detection only. The pricing page lists a fraud IP database of more than 30 million IPs, along with Google Ads refund claim reports, CSV exports, and advanced traffic reporting. Other listed connections include Google Analytics, Google Tag Manager, AppsFlyer, WordPress, Shopify, Webflow, API access, and webhooks. Ciaro is available on the web and through an API. Protect costs $19 a month and includes 10,000 monthly clicks, one website, one team member, and 30 days of data retention. Optimize at $49 a month and Scale at $136 a month are marked coming soon. Ciaro states that data is encrypted at rest and in transit, sensitive data is masked before leaving the browser, and it is GDPR and CCPA compliant; SOC 2 Type II readiness and ISO 27001 are in progress, with no current SOC 2 attestation.

Clixtell offers click fraud protection, call tracking, and website session recording for digital marketing. Its click analysis examines details such as IP address, device ID, service provider, VPN or proxy, geolocation, keywords, and time on page to detect suspected fraud. Automatic click blocking is listed, and supported ad platforms include Google Ads and Bing Ads. The website recorder shows visitor mouse movements, clicks, scrolling, and text writing. Call tracking uses monitored phone numbers that forward calls to a business phone, with call recordings and analytics. Integrations listed include Google Ads, Google Analytics, a WordPress plugin, and Zapier, which connects Clixtell data with over 500 applications. Plans include separate call tracking and click monitoring or protection options; Monitor covers up to 5,000 ad clicks and Protection up to 10,000. The pricing note states from $80/mo with a 14-day trial, while individual listed plans include monthly prices from $10.00 per month. Clixtell lists Android, iOS, and web platforms and says it serves digital marketing agencies and small businesses. Its pricing pages list dedicated support, and support is also available by email.