Ciaro vs JuicyTraffic

Ciaro detects invalid clicks and blocks IP addresses for paid advertising campaigns. It makes click decisions in under 50 ms using more than 30 signals, including IP reputation, device fingerprinting, behavior, VPN and proxy checks, and campaign context and history. It can automatically block IPs and sync exclusions to Google Ads; TikTok Ads is listed for detection only. The pricing page lists a fraud IP database of more than 30 million IPs, along with Google Ads refund claim reports, CSV exports, and advanced traffic reporting. Other listed connections include Google Analytics, Google Tag Manager, AppsFlyer, WordPress, Shopify, Webflow, API access, and webhooks. Ciaro is available on the web and through an API. Protect costs $19 a month and includes 10,000 monthly clicks, one website, one team member, and 30 days of data retention. Optimize at $49 a month and Scale at $136 a month are marked coming soon. Ciaro states that data is encrypted at rest and in transit, sensitive data is masked before leaving the browser, and it is GDPR and CCPA compliant; SOC 2 Type II readiness and ISO 27001 are in progress, with no current SOC 2 attestation.

JuicyTraffic helps advertisers identify invalid or potentially fraudulent clicks, reduce wasted spend, and direct budget toward traffic that may convert. Its web reports classify visits as valid, suspicious, or invalid, and let users compare traffic quality by source, campaign, and placement. Reports present interaction, automation, network, location, and conversion evidence, alongside behavior and device signals, matched rules, repeated invalid clicks, and unusual traffic. Named sources include Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, affiliates, Shopify, ExoClick, JuicyAds, TrafficJunky, TrafficStars, and TwinRed. Setup involves creating an account, adding a website, and making a campaign link; the report fills as paid visits arrive. Each unique accepted advertising landing visit uses one credit, whatever its verdict. Follow-up events and retries do not use extra credits. Credits do not expire, and there is no subscription. The free plan includes 200 click credits with no card required. Paid plans are one-time purchases: Mini is $15.00 USD once, Starter $49.00 USD once, Growth $149.00 USD once, and Scale $499.00 USD once. Automatic click blocking is available. Support is by email during normal business hours; API and developer references are marked coming soon.