Ciaro vs PPC Shield
Ciaro
ciaro.clickPPC Shield
ppcshield.ioSide by side
| Figure | Ciaro | PPC Shield |
|---|---|---|
| Price from | $19/mo | $39/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 4 |
| Spec score · Click Fraud Software | 8.2 (#8) | 7.5 (#23) |
| Blocking | Ciaro automatically blocks IPs and syncs IP exclusions to Google Ads. | It says suspicious IP addresses are blocked from seeing the ads again, with cross-campaign blocking included in its listed plans. |
| Purpose | Ciaro provides real-time IP blocking and invalid-click detection for paid advertising campaigns. | PPC Shield monitors Google Ads campaigns to detect and block click fraud, including activity from competitors, bots, and click farms. |
| Security | The security page states that data is encrypted with AES-256 at rest and TLS 1.3 in transit, and that sensitive data is masked before leaving the browser. | The privacy notice says information is stored on secure servers behind firewalls and payment transactions are encrypted and cleared through PCI-DSS-accredited providers. |
| Support | The pricing page lists email support for Protect, priority support for Optimize, and a dedicated CSM for Scale; it states average human-support response time is under two hours. | The support page offers email support, a contact form, a knowledge base, and personal demos with the Customer Success team. |
Plans
PPC Shield
- Basic$39 a month
- Standard$55 a month
- Professional$119 a month
- Custom/AgencyPriced on request
In their own words
Ciaro
Ciaro detects invalid clicks and blocks IP addresses for paid advertising campaigns. It makes click decisions in under 50 ms using more than 30 signals, including IP reputation, device fingerprinting, behavior, VPN and proxy checks, and campaign context and history. It can automatically block IPs and sync exclusions to Google Ads; TikTok Ads is listed for detection only. The pricing page lists a fraud IP database of more than 30 million IPs, along with Google Ads refund claim reports, CSV exports, and advanced traffic reporting. Other listed connections include Google Analytics, Google Tag Manager, AppsFlyer, WordPress, Shopify, Webflow, API access, and webhooks. Ciaro is available on the web and through an API. Protect costs $19 a month and includes 10,000 monthly clicks, one website, one team member, and 30 days of data retention. Optimize at $49 a month and Scale at $136 a month are marked coming soon. Ciaro states that data is encrypted at rest and in transit, sensitive data is masked before leaving the browser, and it is GDPR and CCPA compliant; SOC 2 Type II readiness and ISO 27001 are in progress, with no current SOC 2 attestation.
PPC Shield
PPC Shield has no write-up on Specifiction yet; its figures are above.