Ciaro vs ProtectPPC
Ciaro
ciaro.clickProtectPPC
protectppc.comSide by side
| Figure | Ciaro | ProtectPPC |
|---|---|---|
| Price from | $19/mo | $29/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Click Fraud Software | 8.2 (#8) | 7.5 (#24) |
| Detection | The site says Ciaro makes click decisions in under 50 ms using 30+ detection signals per click. | It analyzes each click in under 50 ms using 10+ fraud signals, including IP reputation and device fingerprinting. |
| Purpose | Ciaro provides real-time IP blocking and invalid-click detection for paid advertising campaigns. | ProtectPPC provides click fraud protection for PPC networks, with real-time detection and automatic blocking. |
| Reporting | Ciaro provides Google Ads refund claim reports and CSV exports. | The service provides a detailed click log that can be exported as CSV for analysis or refund claims. |
| Support | The pricing page lists email support for Protect, priority support for Optimize, and a dedicated CSM for Scale; it states average human-support response time is under two hours. | The contact page lists a self-service help center available 24/7, live chat for logged-in users Monday through Friday 9 AM–6 PM EST, and a one-hour response target for critical issues on paid plans. |
Plans
ProtectPPC
- Starter$29 a month
- Growth$69 a month
- Pro$129 a month
- Agency$249 a month
In their own words
Ciaro
Ciaro detects invalid clicks and blocks IP addresses for paid advertising campaigns. It makes click decisions in under 50 ms using more than 30 signals, including IP reputation, device fingerprinting, behavior, VPN and proxy checks, and campaign context and history. It can automatically block IPs and sync exclusions to Google Ads; TikTok Ads is listed for detection only. The pricing page lists a fraud IP database of more than 30 million IPs, along with Google Ads refund claim reports, CSV exports, and advanced traffic reporting. Other listed connections include Google Analytics, Google Tag Manager, AppsFlyer, WordPress, Shopify, Webflow, API access, and webhooks. Ciaro is available on the web and through an API. Protect costs $19 a month and includes 10,000 monthly clicks, one website, one team member, and 30 days of data retention. Optimize at $49 a month and Scale at $136 a month are marked coming soon. Ciaro states that data is encrypted at rest and in transit, sensitive data is masked before leaving the browser, and it is GDPR and CCPA compliant; SOC 2 Type II readiness and ISO 27001 are in progress, with no current SOC 2 attestation.
ProtectPPC
ProtectPPC has no write-up on Specifiction yet; its figures are above.