CiviClick vs SocialToaster

CiviClick is a grassroots advocacy platform for organizations mobilizing supporters and seeking to influence policy. Campaign pages and targeted email, text, and digital outreach help supporters contact elected officials and regulators through calls, emails, texts, videos, photos, and social media. AI-powered personalization can adapt message language based on user input. Engagement tools include progress tracking, badges, and supporter recognition, while legislative tracking can monitor bills and policy changes and help users reach decision-makers. Reports can be filtered by policy interests, custom tags, past engagement, and advocate scoring. Listed integrations include Salesforce, NationBuilder, Facebook Lead Ads, Zapier, Mailchimp, Google Analytics, and advertising and data services. CiviClick offers campaign management that may include copywriting, messaging, strategy, audience segmentation, planning, and legislative research. Its agency offering describes pay-for-performance marketing with a locked-in cost per conversion, but no public subscription price is stated; prospective customers are directed to schedule a demo. Its privacy policy says application data may be licensed to third parties for commercial purposes unless a service agreement grants the customer exclusive ownership.

SocialToaster helps organizations deliver content to employees, supporters, customers, alumni, and other advocates for sharing through their personal social networks. SocialToaster Basic distributes content through email, SMS, Slack, and Microsoft Teams, and automatically curates organizational content for advocates to share. Its analytics track clicks, shares, engagement, and user activity. The social-selling program gives sales teams an approved content library and real-time performance reporting. Enterprise adds gamification, leaderboards, incentives, managed sweepstakes and contests, and custom or third-party integrations. Listed integrations include Salesforce, Magento, WooCommerce, Slack, and Microsoft Teams. The help center documents API version 1.0 endpoints, with retrieved data refreshing every four hours. SocialToaster says internet-transmitted data is encrypted using industry-standard best practices and that it conforms to the SOC 2 security standard. The 30-day trial allows up to 500 notifications per month; there is no free plan. Starter costs $30/month and includes 100 contacts, 5 users, 1 admin, and online support. SocialToaster was founded in 2009 and is headquartered in Towson, Maryland.