Claspo vs Icegram Engage

Claspo is a web-based popup builder for online businesses seeking more opt-ins and sales from existing website traffic. It offers pop-ups, floating boxes and bars, embedded and fullscreen widgets, and click-triggered teasers. Targeting can use exit intent, time, scroll depth, pages viewed, device, geography, traffic source, URL, events, cookies, and custom variables. Gamified formats include spin the wheel, slot machine, memory cards, treasure hunt, scratch card, and pick a gift.

The pricing page lists 1,000+ mobile-responsive templates for a no-code drag-and-drop editor. Claspo says its AI agent analyzes site traffic and visitor behavior, builds campaigns, runs A/B tests, and continues optimizing them. Integrations include CRM, marketing, website-building, and ecommerce services such as HubSpot, Mailchimp, WordPress, Wix, WooCommerce, and Shopify. Google Tag Manager can embed widgets regardless of CMS, and webhooks support custom setups. The free plan has no time limit and includes unlimited widgets and team members for one website, with a “Powered by Claspo” badge. The listed price is free. Eligible accounts can activate a 14-day Pro trial after reaching the Free plan pageview limit.

Icegram Engage is a WordPress plugin for creating on-site messages and campaigns intended to turn visitors into subscribers and customers. It offers 12 formats, including popups, action bars, toast notifications, messengers, overlays, inline blocks, tabs, sidebars, interstitials, ribbons, sticky messages, and badges. Campaign rules can use page, timing, location, device, and visitor behavior, with triggers such as exit intent, scrolling, inactivity, or clicks. Reporting and A/B split testing support comparing variants, and the product page lists more than 120 ready-to-use campaigns. The free Starter plan covers one site; Max costs $99 a year for up to three sites and includes remote campaigns on non-WordPress sites. Forms from email services such as Mailchimp can be embedded using raw HTML, and documentation lists Contact Form 7, E-goi, shortcodes, and WPML-related multilingual messages. Campaign data is stored in the user's WordPress database, and Icegram advises obtaining subscriber consent where required. The free plugin is available from WordPress.org; Pro and Max are installed through the WordPress dashboard by uploading a ZIP file.