Clay vs Cleanlist
Clay
clay.com
Cleanlist
cleanlist.aiSide by side
| Figure | Clay | Cleanlist |
|---|---|---|
| Price from | $167/mo | $3.08/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| API | — | Yes |
| Plans published | 4 | 11 |
| Spec score · Lead Enrichment Software | 8.5 (#7) | 9.1 (#1) |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | Documented integrations include HubSpot, Salesforce, Lemlist, Slack, Google Sheets, Google Docs, Google Calendar, Airtable, Notion and Fathom. |
| Intended users | Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns. | The service is intended for organisations and their workers, including GTM, sales, and RevOps teams. |
| Security | Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page. | Cleanlist says it uses encryption in transit, access controls, least-privilege production access, authentication controls, logging, and vendor security review. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | Email support is included on all plans, while priority support is included on Pro and Scale. |
Plans
Cleanlist
- FreeFree
- Starter annual$37 a year
- Starter$49 a month
- Pro annual$67 a year
- AppSumo Tier 1$79, paid once
- Pro$89 a month
- AppSumo Tier 2$149, paid once
- AppSumo Tier 3$289, paid once
- AppSumo Tier 4$439, paid once
- Scale$599 a month
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.
Cleanlist
Cleanlist is a go-to-market platform for finding people and companies, enriching contact records, checking emails, qualifying leads, and sending lists to a CRM. Buyers can describe their target audience in plain English, then adjust the resulting people and company filters. Separate email and phone lookup processes draw on more than 25 providers each; unsuccessful lookups are not billed. Email checks cover syntax, domain, and mailbox, and identify catch-all results. AI agents can research company websites and news, respond to questions set by users, score and rank leads, and attach supporting links. Integrations support two-way sync with HubSpot, Salesforce, and Pipedrive, alongside delivery to Outreach, Salesloft, and Lemlist. A Chrome extension enriches contacts from LinkedIn, other sites, and Salesforce. Cleanlist offers web, API, and extension access. The free plan includes 30 monthly credits; paid plans start at $59/mo billed annually. New workspaces receive a 14-day Scale trial with 250 credits and three seats, without a card; public API and MCP access are excluded.