Clay vs Dataflowz
Clay
clay.com
Dataflowz
dataflowz.caSide by side
| Figure | Clay | Dataflowz |
|---|---|---|
| Price from | $167/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| Linux | Yes | — |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 6 |
| Spec score · Reverse ETL Tools | 8.5 (#8) | 9.1 (#2) |
| Intended users | Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns. | The company describes the product as built for data teams and says its mission is to make reverse ETL accessible to companies of all sizes. |
| Security | Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page. | The security page states that data in transit is encrypted with TLS 1.3 and data at rest with AES-256. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | The Starter plan includes email support, while Professional includes priority email and chat support. |
Plans
Dataflowz
- StarterFree
- Additional Destinations$49 a month
- Additional Rows$50, paid once
- Professional$299 a month
- Advanced Support$999 a month
- EnterprisePriced on request
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.
Dataflowz
Dataflowz is a reverse ETL platform that sends warehouse data to business tools. It connects to Snowflake, BigQuery, Redshift, Databricks, PostgreSQL, MySQL and custom SQL databases through JDBC or ODBC. Listed destinations include Salesforce, HubSpot, Zendesk, Intercom, Marketo, Braze, Amplitude, Mixpanel, Google Ads, Facebook Ads, Slack and Microsoft Teams, with 100+ more integrations via REST API. Syncs can be scheduled, started through the API or run through change data capture for real-time updates. A visual mapping interface supports field mapping, transformations, filters and test syncs; transformations can also use SQL or Python. Free Starter includes one warehouse connection, three destination connections, 10K synced rows per month and daily syncs. Professional costs $299 a month and includes 1M rows per month, hourly syncs, version control, collaboration and API access. Row-limit overages incur plan-based fees. Dataflowz lists TLS 1.3 in transit, AES-256 at rest, SOC 2 Type II, GDPR and CCPA compliance; ISO 27001 is in progress and HIPAA is available.