Clay vs Dataforge
Clay
clay.comDataforge
github.comSide by side
| Figure | Clay | Dataforge |
|---|---|---|
| Price from | $167/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 4 | 1 |
| Spec score · Data Enrichment Software | 8.5 (#8) | 7.7 (#21) |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | The documented MCP server provides tools to discover, enrich, search, and export business records, and inspect database statistics. |
| Purpose | Clay is a spreadsheet-style platform for connecting information and automating work, used by salespeople, growth teams, and small agencies to find and reach customers. | FORGE enriches business databases using free data sources and local AI. |
Plans
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.