Clay vs drt
Clay
clay.comdrt
github.comSide by side
| Figure | Clay | drt |
|---|---|---|
| Price from | $167/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| Windows | — | Yes |
| macOS | Yes | Yes |
| Linux | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 1 |
| Spec score · Reverse ETL Tools | 8.5 (#8) | 8.1 (#9) |
| Intended users | Clay describes Launch as suited to small teams automating prospecting workflows and Growth as suited to teams with CRM-based workflows and growth campaigns. | The site describes drt as suited to teams that ship with dbt and Git and want reverse ETL pipelines managed in their repository. |
| Purpose | Clay is a spreadsheet-style platform for connecting information and automating work, used by salespeople, growth teams, and small agencies to find and reach customers. | drt moves modeled warehouse data into team tools as reverse ETL, with syncs defined in YAML and versioned in Git. |
| Security | Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page. | The security policy describes Dependabot, CodeQL, pip-audit, and CycloneDX SBOM generation for releases. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | The security policy asks vulnerability reports to be emailed and says receipt is acknowledged within 48 hours, with critical fixes or mitigations within 7 days. |
Plans
In their own words
Clay
Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.
drt
drt is a free reverse ETL tool for moving modeled warehouse data into team tools. Teams define syncs in YAML, version them in Git, install drt-core with pip, and run jobs from the terminal. A dry run with a diff previews rows due to be added, updated, or deleted before writing. The project lists 13 sources and 34 destinations, including BigQuery, Snowflake, Postgres, Slack, and Salesforce, across warehouses, SaaS APIs, cloud storage, files, and webhooks. drt can read dbt projects and use `ref()` models to follow model lineage. Its listed orchestration integrations include Dagster, Prefect, Airflow, and a dbt manifest reader; a GitHub Action supports scheduled or event-triggered syncs. An optional MCP server lets compatible clients validate configuration, run syncs, list them, and inspect status. Data moves directly from the user's warehouse to the destination without a drt-hosted intermediary. Syncs are batch-based, the core is self-hosted, and the project is licensed under Apache 2.0. RBAC, audit logging, plugins, and managed cloud hosting are outside drt-core.