Clay vs Enrich CRM

Clay is a spreadsheet-style platform for connecting information and automating work, aimed at salespeople, growth teams, and small agencies finding and reaching customers. It enriches data through more than 150 providers and can combine sources in multi-provider waterfalls. Claygent, its AI agent, can research the web and generate custom data points. Depending on the plan, users can track signals such as job changes, promotions, new hires, company news, social activity, and web intent. Integrations include Salesforce, HubSpot, Snowflake, and Google BigQuery. Clay can centralize audience data and sync ad audiences to LinkedIn, Meta, and Google. Its Salesforce integration can manage data, create or update records, and access reports and views. The Free plan allows up to 200 rows per table and excludes phone number enrichment. Actions measure platform usage; Data Credits cover data and AI from marketplace vendors. Clay says customer data is not used to train its AI models or those of its AI providers.

Enrich CRM uses live web lookups to update contact and company records in real time. It offers more than 50 contact datapoints and more than 250 company datapoints, and can monitor contacts for job changes; alerts typically arrive within 24 to 72 hours of a move. Enrichment can start from an email, LinkedIn URL, domain, name and company, or SIREN/SIRET. Supported connections and workflows include HubSpot, Clay, Zapier, Make, n8n, REST API and CSV/Excel enrichment. The API returns structured JSON with 300+ fields, while CSV uploads can contain up to 150,000 contacts. The product is presented for sales, marketing and RevOps teams. Free HubSpot costs nothing and includes 100 credits per month. Growth costs €29 a month for 1,000 credits and has no HubSpot integration; CRM Connector costs €75 a month for 5,000 credits and includes native HubSpot integration. Annual billing is stated to be 20% cheaper for paid plans, and unused credits expire at the billing period’s end. Enrich-CRM says personal data is processed within the EU, specifies AWS eu-west-3 in Paris, and lists TLS 1.3 in transit and AES-256 at rest.